Britain’s second-largest city and located at the heart of the UK, Birmingham is known for its industrial heritage as well as its innovative modern architecture. With world-class shopping, dining and attractions aplenty, it’s no surprise that we are often asked to source pop up space in “the city of a thousand trades”.
Home to well over a million residents, Birmingham is even more ethnically and culturally diverse than London. The City has a young demographic in comparison to the national average (with under 25s accounting for nearly 40% of its population, including students across multiple universities). Birmingham is a popular tourist destination – one of the most visited cities in the UK. The day population is also swelled by commuters, with Birmingham being a major employment hub for the surrounding area.
Many of the top attractions and shopping hotspots in Birmingham are clustered within easy walking distance of the central transport hub, New Street Station. The historic Jewellery Quarter is full of architectural gems from Birmingham’s industrial past. To the west are the streets and squares of Brindleyplace. For a creative, arty vibe, head to Digbeth’s Custard Factory – home to arts, street food and live music galore.
The City is a foodie paradise, with several fine dining and Michelin-starred restaurants as well as eateries reflecting Birmingham’s diverse population by serving cuisines covering over 30 countries of the world.
Malls include the famous Bullring (which boasts shopper footfall of 39 million per year), as well as Mailbox and Grand Central Shopping centres. There’s a world of opportunity in Birmingham for pop up businesses to trade alongside international brands, high street retailers and the huge variety of creative and independent traders thriving in this City.