It’s All Gone A Bit Golf

Crazy Golf is hitting the big time, with two adults only indoor courses opening up soon. In Manchester a pop up Junkyard Golf Club is set to open, while early next year in London a permanent location will open to home Swingers in an incredible venue – a World War II bunker under the city, between St Mary Axe and Bury Street.

Swingers Pop Up Crazy Golf Course

Swingers Pop Up Crazy Golf Course



The bar at Swingers Pop Up Golf Course

The bar at Swingers Pop Up Golf Course








The Junkyard Golf Club opens for business from the 24th November to the 6th December. Dreamt up by Bart Murphy, the founder of B.Eat Street a popular street dining space, the course will fill a  large venue in Great Northern.

Junkyard pop up crazy golf

Junkyard pop up crazy golf


More junk, more golf

More junk, more golf









Murphy said “I have been accumulating junk in my garage for a few months and now I am building a crazy junkyard golf course with it. I think it’s safe to say crazy golf just got a bit weird and boozy.”

Three holes are already built, made from a collection of teapots, treadmills, weights and inflatable toys.

Tickets go on sale on November 4 at 6pm, priced at £6 per person. The course can be played in pairs or groups of four, six and eight.

On the other side of the pond, and on a much larger scale The San Diego Padres officially announced their intention to set up a pop-up nine-hole golf experience called The Links, with players hitting onto the playing field from various tees set up around the stadium.

San Diego's pop up golf course

San Diego’s pop up golf course



Well,… roll up roll up and join the 1,500 golfers who will be teeing it up during the five-day event. The public’s reponse has been amazing, proving that a little outside-the-clubhouse thinking can go a long way. Tee times for the originally planned three-day event sold out in two hours, forcing the organisers to extend to five days, with tee times running from 7am to 9pm.




Padres team President & CEO Mike Dee was fairly taken aback by the response: “It surprised me I have to say. I thought it would be popular but it’s taken off so well I will now be surprised if it’s something people won’t want to do more than once. We hope to deliver this every year. It’s cool”.

So if your fairways are too soggy to play this weekend, go find an indoor pop up golf experience to get your weekly fix.



Using A Pop Up Shop As Part Of A Big Campaign

Earlier this year Nestle took over a small coffee shop in Lower East Side, New York serving free coffee to customers to push the Coffee-Mate creamer. Nothing new there, I hear you say, except the barristers were wearing nothing but body paint, yes totally starkers, not even under-crackers!!!   Additional actors and models in body paint were sat amongst the regular customers having a coffee. In the buff – as you do!

It wasn’t so much the pop up café that made the headlines, but the resulting advertisement which has gone viral since being released last week.  Hits on their facebook page have increased by almost 50% and the advert has been picked up by the media and viewed many times on YouTube.

There is a growing trend for large companies to use pop up shops to support sales and marketing campagins.  This summer clothing retailer H&M held a six week residency in The Old Truman Brewery in Brick Lane to publicise their Divided Collection. Customers could shop the collection in a fun way, with the store laying on rotating DJ’s every day and a music pod for the playlists to be accessed.

H&M Pop Up Shop in Brick Lane

H&M Pop Up Shop in Brick Lane

And American brand Aden + Anais, which sells muslin blankets, bibs and sleepwear for babies, launched it’s Night Sky range with a pop up shop within Harrods. Aden + Anais muslins adorn pretty much every celebrity baby born these days – Prince George was taken home from hospital wrapped in one of their blankets, and they are worn by everyone from Gwen Steffani to Beyonce’s children, but they don’t have a UK store, so the pop up shop in Harrods is massively important to their product campaigns.

Aden + Anais Pop Up Shop within Harrods

Aden + Anais Pop Up Shop within Harrods

All this just shows the importance of Pop Up Shops in today’s economy – instead of using advertising to create awareness for the s Pop Up, the Pop Up is being used to create brand awareness and advertising in itself.


It’s Not Just In Shoreditch

The pop-up economy is all around us now and not just shops or restaurants. Recently on our blog we have talked about pop-up opera tours, pop-up hot tub cinema nights and even pop-up pig petting!!


There are now an estimated 10,000 pop-up retail businesses around the UK and with over 26,000 people employed in the pop-up industry. Established high street retailers are using pop-ups to test and expand into new locations and to pre-promote new openings and new businesses are opening without the stress and burden of taking on a long term lease.



What was seen to be a trend a has now turned into a support system for the UK’s declining high streets.    Pop-ups are massively important now and worth GBP2.3bn to Britain’s economy, according to a new report commissioned by digital communications company EE and carried out by the Centre for Economics and Business Research (Cebr), which showed that the sector achieved 12.3% more revenue this year compared to 8.4% in 2014.


There is around a third more shopping space in the UK than needed by retailers and these spaces need to be filled. Pop-Up The High Street is a project in Torbay Town Centre aimed at new businesses, or those without a physical presence on the high street, that would like the chance to experience what it takes to become a successful retailer.


Liz Edwards, Torbay Development Agency Business Advisor, said: “Pop Up shops have taken towns and cities by storm and it is great that Torbay is part of this. Our aim is for the Pop Up the High Street to play its part in helping businesses in Torbay grow by providing them with a retail space to showcase their products and free business support throughout their tenancy. Businesses can try out the shop for between 2-6 weeks, all for just £30 a week.”


So what does it take to set up a pop-up? Well the biggest advantage of the pop-up economy is that it lowers the entry barriers to starting your own business – all that’s needed is a good idea and copious amounts of energy, you don’t need huge amounts of money to take out a long lease, or a massive high spend marketing campaign to support your opening.


One of the key things you do need, though, is the perfect location and that’s where Pop Up Space can help, location sourcing across the UK based on your own specifications. We also negotiate space hire on your behalf taking all the hard work of lease negotiations away from you.


One thing’s for sure, the pop-up shop is here to stay!

Stuck In London This Summer? – Here’s The Perfect Pop Up Solution


Stuck in London for the summer? Can’t get to the beach? Never mind, Camden Beach is back at The Roundhouse until 23rd August, and I can’t think of a better Pop Up to visit to get some summer vibes.



The Roundhouse have filled their terrace with 150 tonnes of white sand, classic striped deckchairs, ping pong, a tiki bar and food courtesy of Fishy Business, a pop up restaurant serving delicious fresh fish in proper seaside style, and Pork a cider bar also serving perfect pork sausages. Plus the all important beach bars Rum Shack-A-Lack and the Stoli Lemonade Van making Camden Beach an experience to remember.





If you like the VIP lifestyle there are some adorable beach huts for hire, which hold up to eight people, have cushioned seating and your own little private beach area! With a fridge full of booze included, and personal waiter service to the hut, rock and popcorn and fish and chips for dinner I think I’ll stay all week!


Opening times:


5pm – 11pm Monday and Tuesday

12pm – 11pm Wednesday to Sunday


It’s strictly first come first serve unless you book a beach hut, which gives eight people guaranteed entry.

For further details go to:

Pop Up Opera – Perfect For A Summer’s Evening

With the balmy summer evenings finally here, I can’t think of a nicer thing to do than see an opera performed in a beautiful space.


Not your average pop up shop venues, the spaces have been chosen to compliment the evenings perfectly, and range from a beautiful country barn in Ross on Wye to the Stour Space in Hackney.







Pop-up Opera are back for 2015 with L’Italiana in Algeri (The Italian Girl in Algiers). The opera is best described as Rossini meets Fear and Loathing in Las Vegas, against a backdrop of glitz and grit at the Algiers Hotel, Nevada: Hotel employee, Lindoro, is down on his luck and in debt to the Algiers’ corrupt and extravagant owner, Mustafa. Lindoro’s Italian-American girlfriend, Isabella, arrives in Vegas under the pretence of auditioning as a show-girl to try and get Lindoro out of this mess. Mustafa, bored with his faded starlet wife, Elvira, is enraptured by the headstrong Isabella: but will she be seduced by his power and money?




Pop-up Opera promises to make opera entertaining, without compromising quality – all operas are performed in their original language. The operas are skillfully adapted to each individual venue, which makes every performance unique.
For dates, venue details and prices please go to:

Hot Tub and Cult Film? Yes please!

A hot tub – one of the best ways to relax… a cult movie – bring it on, but the two together? A match made in heaven!


Copyright_Hot Tub Cinema Indoor wide shot


The ‘Tub Tropicana Tour’ from the Hot Tub Cinema crew is back again this year and looks to be another popular event for them.  A brilliant pop up idea, which was launched in 2006 as a private party for friends in Exeter and turned into a public event with their first one in Hackney in 2012. They have since had successful shows in London, New York and Ibiza and this year’s tour will cover six UK cities and one major European city.


Hot Tub Cinema

Each tub holds six people and has it’s own tub waiter to bring you whatever you want from the bar, and popcorn too!  Of course bubbles seems like the sensible option here, to drink of course.



The pop up venues are great too – in London (May 6th – 10th) they are taking over the former Shoreditch Underground Station, just off Brick Lane, which was closed in 2006 and auctioned by Transport for London in February 2011, renovated and converted into a fabulous 300 square meter arts and events space. Bristol’s venue (29th May – 2nd June) is Paintworks, a thriving artistic community in buildings developed from the derelict remains of a former paint factory.  More venues will be announced soon.




The films have been chosen with fun in mind and Pretty Woman (best film ever!), Grease, Top Gun, Fear and Loathing in Las Vegas, and Rocky Horror Show are our top picks. In fact this is something I can see myself going along to every night!


Tickets are booked through their website

Up for a Pop-Up Pignic?

Micro, or teacup pigs as they are better known, are the on trend animal to own at the moment but there have been many stories of people thinking they have bought one of these little bundles of joy, only to find that they have been duped, and their perfect little piglet has grown to an enormous size!


micro pig imageYelp and Pet Piggies have come up with a brilliant pop-up idea for micro-pig education and fun at London’s first Pop-Up Pignic! Giving Pignicers a hands on evening of information on looking after micro-pets in the hope that less animals will be abandoned in the future. The London Pignic will be a themed event including a curated picnic, a pig-themed cocktail masterclass, and a pig film at the end of the evening.



The evening is also to raise money for animal welfare charities, with a chunk of the ticket sales going to them.


The dates for the Pop-Up Pignics are:


Thursday May 21 & Friday May 22 6-10pm and
Saturday May 23 – Monday May 25 2-6pm.


The venue is The Proud Archivistpig6, Hertford Road, N1, a fantastic setting on the banks of Regents Canal.

Tickets for the events are to be allocated by ballot on 14th May and all you have to do is RSVP to Yelp on the link below: 



And if you miss out on a ticket you can see the pigs in their pen through a giant window on Regents Canal at any time during the five days.

Are your children hungry for fun?

Ever had a nightmare taking the kids out for something to eat? This weekend there is a fabulous pop up theatre event taking place in Camden Lock, London, for youngsters.  Brought to you by A Line Art and Oxford Playhouse, Ready Steady Colour is a make-believe restaurant where aspiring young foodies can go to play.  All they need to do is to grab a table, choose their ‘food’ and then colour it in!


The setting is a pop up restaurant, and the guests are your children.  They order a plate of black and white ‘food’ then let their imaginations take over, whilst being served helpings of glittery ketchup paint and yellow mustard paint (amongst other things), all the while being entertained by the servers with comedy, music and storytelling.


Ready Steady Colour will be run like a real restaurant and you can book a table in advance, or simply walk in off the street (subject to space). Opening times are:

20th March   10.00am      1.30pm        4.00pm

21st March   11.00am      1.00pm        300pm

22nd March  11.00am      1.00pm        3.00pm

Tickets can be booked through:—Camden/Wednesday-18-March/Unit-7,-East-Yard,-Camden-Lock,-NW1-8AF

Prices: £5 for adults, £4 for children.




51Gpbt43CcL._BO2,204,203,200_PIsitb-sticker-v3-big,TopRight,0,-55_SX324_SY324_PIkin4,BottomRight,1,22_AA346_SH20_OU02_Eagle-eyed pop-up entrepreneurs will already have heard about The Pop-Up Paradigm, a new book by Melissa Gonzalez – but don’t worry if you haven’t, as we’re going to take you through everything you need to know before picking up. This is a great read for first-timers and seasoned pop-up veterans alike, so don’t miss out on it!

What is The Pop-Up Paradigm?

It’s a book about refreshing your business using pop-up ventures like retail outlets, restaurants and events. Gonzalez focuses on the importance of bricks-and-mortar stores, pointing out that while digital marketing is effective, it doesn’t offer the same level of face-to-face interaction that can really boost loyalty and engagement.

It’s a relatively quick read, clocking in at just under 120 pages, but it covers a lot of ground, starting with the relationship between customers and technology and moving right through to the evolution of retail. It provides examples of luxury brands that have successfully tried pop-up ventures, and even provides suggestions on creating a fully-formed customer experience.

Who is Melissa Gonzalez?

Melissa Gonzalez is a retail strategist and the founder of The Lionesque Group, a team of pop-up event producers or “pop-up architects” in New York City, LA and Austin. She’s worked in retail for over 15 years, and her valuable insight really shines through in this, her first book.

Should I buy the book?

This book alone probably won’t give you everything you need to launch a pop-up – small businesses on a low budget may find some of the advice unrealistic, and total beginners might find themselves a little out of their depth. However, it’s a good, inspiring read for anybody thinking about making the leap.

Did you read the Pop-Up Paradigm already? We’d love to know what the community thinks – drop us a line on our twitter page and let us know!

Are you ready for Valentine’s Day?

love There’s only one week to go until Valentine’s Day – so have you got a date? Well, even if you haven’t, it’s worth heading out to some of the UK’s top pop-up events. We’ve hand-picked a few of our favourites – if you’re holding an event of your own, make sure you tell the world about it!

Dinner in style: The Deck, National Theatre, London

This year the National Theatre opens The Deck to the public for the first time, for a four-course Valentine’s meal prepared by one of the country’s top chefs. Visitors will enjoy a starter, main, dessert and cheeseboard, with vegetarian options available to all – and when dinner’s over, guests can catch a 5pm or 8pm show. This isn’t the first time the National Theatre has help a pop-up experience, but a chance to dine in The Deck comes rarely, so don’t miss this if you’re in the area and looking to catch a show.

Learn more:

Fantasy dining: All Men Must Dine, Andaz Hotel, Liverpool Street, London

The Andaz Hotel is hosting a very special Valentine’s Day pop-up treat this year: US TV network HBO has teamed up with The Wantering Chefs and the Grosvenor Mixologists to create the ultimate Game of Thrones dining experience. Guests will be treated to a Westeros-themed banquet complete with a carefully-selected drinks menu – perfect for the fantasy lover in your life!

Learn More:

Love Thyself: Broken Hearts and Promises, Bloomsbury House, London

We’re in love with this event from pop-up organisers meredithbespoke. Spread over five rooms, this townhouse party takes you from love-themed cocktails and movies to kissing booths, slush puppies and a dedicated disco room – and a screening on Tarantino’s “True Love”. Mend a broken heart, or celebrate love with yourself and your friends this February 14th at this inspired Valentine’s Day event.

Learn More: