What a week of great news! According to the latest figures reported, us pop up’s will boost the UK economy by £2.1 billion! AND, not only that, its been predicted that our industry will grow by 8.4% over the next year which will be 2.5% faster that the traditional UK market. On this basis, I would like to think that we have been a major contributor to the recently reported 0.8% growth in the overall UK economy in the last quarter. And we can certainly surpass this figure if we had even more resources (cue EE and BRC).
Since Pop ups started sprouting back in 2003 there has always been the challenge of finding such resources as short-term lets, affordable business rates, insurance and IT solutions. And although these resources are more readily available now through services like us, there is still room for improvement. For this reason it is very exciting to hear that EE and BRC (the British Retail Consortium) have banded together to help break down the barriers pop ups face by setting up a campaign which will essentially be a step by step guide on ‘How to set up a pop up’ delivered by a team of pop up entrepreneurs. Their aim is to help 3000 entrepreneurs set up their own pop ups over the next 3 years. (Little do they know that we’ve been doing this since 2008 – keep up.)
As part of this new campaign EE have also announced that they will be launching a 4G bundle targeted at pop up retailers which will provide instant 4G connection for 30 days and can also include other products, for example the iZettle portable payment card reader. (You can read the full article here.) Exciting times.
So yes, it is time to break out the champagne and celebrate the fantastic pop up revolution! With resources now plentiful we can beam to infinity and beyond. And remember, you don’t have to wait until this campaign is set up, simply get in touch with us and we can help you get your pop up started. All together now: Hip Hip, HOORAY!