Bristol based Parsons Bakery has revealed that their temporary site in Bedminster, which opened on 15th December, has been trading at a profit and the company now wants to continue operating the shop.
Parsons Bakery is a family-run chain of 34 retail stores. They were originally approached by Community Regeneration Group Way Out West to open the pop up.
Nick Parsons, Managing Director at Parsons Bakery, said: “The Group surveyed the surrounding residents to see which stores they valued the most and would like to see reopen on their high street, and a local bakery came in at the top of their list. So the Community Group asked any local landlords who had empty properties if they would be interested in letting for a pop-up shop.” He added that his company could not justify spending its normal new store refurbishment costs of £70,000, but set a £5,000 budget to transform the 250 sq ft shop.
Parsons explained: “The store has a limited product range which features all of the normal bakery classics…but has just a few options in each category so we can offer all our ‘best sellers’ and also minimise any waste. We were clear and honest from the outset that this pop up had to generate a profit and was not a charity cause. We have been delighted with the results. The store trades profitably and above our initial expectations, and we are exploring all options for continuing at the site after the three month period runs out. The local residents love having a baker back on their street and have been very supportive – at the end of the day if they use it, it will stay trading.”
We hear a lot about support for startup companies wanting to trade from a pop up store. This is a great reminder that established businesses can benefit from the pop up model and play a really important part in regenerating our high streets in doing so.