Toys R Us pops up in Bayswater

Toys R UsToys R Us has opened its first pop up shop in a UK shopping centre. Whiteleys Shopping Centre in Bayswater will play host to the 10,000 sq ft pop up shop.

The move is a departure for the brand, which usually open large outlets in retail parks. Mike Coogan, Marketing and E-commerce Director, said “We are not abandoning retail parks, we are trying new areas and it just so happened we have this shopping centre site – this store is a test.”

The pop up shop is open now.

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