Help for Heroes pop up shop

help for herosSt David’s Shopping Centre in Cardiff is playing host to Help for Heroes first ever pop up shop which will sell branded merchandise. The shop was opened on the 5th October by ex-Welsh rugby captain Ieuan Evans and Emma Parry who is Co-Founder and Executive Chairperson of the charity.
The range of products will include hoodies, t-shirts, mugs, key rings and accessories and will be open seven days a week. The charity is expecting over a million visitors a week during November and December as St David’s Centre is one of the busiest and most popular shopping centres in the UK.
Posted in pop up shops, retail | Leave a comment

Auchentoshan Presents…

auchentoshanSunday 28th October is a date for the diary in Edinburgh. Claire Robertson, one of the pioneers of the London secret dining scene, is creating a pop-up dining experience with whisky and food matching for Auchentoshan Presents…

The event is to be held at Cabaret Voltaire and will serve the brand of whisky that the event is named for.

For more information contact edinburgh@auchentoshanpresents.com

Posted in London pop up shops, pop up restaurants | Leave a comment

City of York Council waives rates for pop up shop

city of yorkWe Are Your Emporium in Micklegate was set up by a collective of social enterprises and not-for-profit organisations to create opportunities for people with learning difficulties.

The gift shop and gallery has been trading as a pop up shop since April but feared they would have to close before the Christmas rush due to a large rates bill. Thankfully the City of York Council has thrown them a lifeline and waived the rates bill to enable the shop to stay open to sell gifts during the run up to Christmas.

Angela Taylor, the Manager, said: “It means there’s a little longer for people to be able to gain valuable work experience and earn extra income for the groups. We really wanted to get the Christmas period because of the fact that people are out on the high street buying gifts and they’re the sort of people the shop is targeted towards.”

For more information, contact Paul Jones atweareyourgallery@gmail.com

Posted in business rates, economics, pop up galleries, pop up shops, retail | Leave a comment

Harvey Nichols pop up shop

Westfield Merry Hill Harvey Nichols pop-up Xmas pudding labelHigh end department store Harvey Nichols has opened its first festive pop up shop in Westfield, Merry Hill in the West Midlands. The pop up is located in the upper mall and will be open every day in the run up to Christmas, selling delicious own-brand food and drink, from hampers to luxury chocolates.

Richard Morris, Finance and Operations Manager at Harvey Nichols, said: “We are very excited to be opening at Westfield Merry Hill for the first time. It’s the perfect opportunity for us to bring our luxurious selection of own-brand food and drink, hampers and gifts to a new audience.”

http://www.harveynichols.com/

Posted in experiential marketing, retail | Leave a comment

Resident Evil 6 human flesh pop up shop

resident evilOpen for just two days, the world’s first pop-up human butchery and morgue was at Smithfields Meat Market in the run up to the launch of Resident Evil 6. Fans of the game were treated to a glimpse into the gory world of Wesker & Son, the fictional butcher, and were invited to sample and purchase a vast array of edible human limbs which include hands, feet and a human  head. All proceeds from the shop were donated to the Limbless Association, which provides information and support to those who have lost limbs.

In addition fans were invited to attend two days of lectures at St Bartholomews Hospital Pathology Museum, which were designed to explore some of the themes in the game and their links to real life. Dr Morgaine Gayea, Food Futurologist, and Professor John Oxford, Virologist, discussed both future trends in meat consumption and viruses – including whether the game’s famous C-Virus could ever become reality.

Adam Merrett, UK PR Manager for Capcom stated: “We, at Capcom, are thrilled to be bringing Wesker & Sons to Smithfields. If the C-Virus was to become a reality, there would be No Hope Left in the world, and some want to create the scare and tension that fans and new players will experience in Resident Evil 6 into the real world.”

www.capcom-europe.com

Posted in events, experiential marketing, London pop up shops, pop up shops, retail | Leave a comment

G-Shock pop up installation

gshockCasio, the watchmaker, is celebrating the 30th anniversary of its ever popular G-Shock watch by opening a pop up on the fifth floor of Harrods.

The pop up installation will be open until 25th October and the piece de resistance is a large sculpture of a G-Shock made out of spray cans.  Casio have been working alongside Blazinstar Experiential to produce the exhibition, which gives customers the chance to have their photograph taken with the sculpture and their pictures entered into a competition to win a limited edition 30th anniversary G-Shock.

The photographs will also become a piece of art, with each picture becoming a square on a mosaic.

For more information see http://www.g-shock.co.uk/

Posted in events, experiential marketing, fashion, London pop up shops, retail | Leave a comment

3-2-1-Ignition!

3-2-1-ignitionNottingham is playing host to the first ever UK science pop up shop this month. The project called 3-2-1-Ignition will be located in the Cornerhouse Centre and is designed to bring science and technology to the general public. The project, developed by education company Ignite! is based on other shops in the USA and London where education workshops are linked to themed retail outlets, but this is the first time a shop “selling” science and technology activities will be set up in the UK.

With demonstrations of cutting edge research and innovative technology members of the public will be able to take part in experiments and activities and discover more about science based industries and careers available in Nottingham.

Open from 15th – 31st October, for more information see http://ignitionpopupshop.wordpress.com

Posted in events, experiential marketing, pop up shops, retail | Leave a comment

Craft Coffee & Cupcakes

Craft coffee and cupcakesCraft, Coffee & Cupcakes does exactly what it says on the tin! The pop up events have been put together to create an outlet for designers of all kinds including jewellery, food, apparel, cards and more.

The premiere will take place in Bournemouth at the Pavilion Dance on the 11th followed by the 18th of November – just in time for Christmas and are kindly supported by Jimmy’s Iced Coffee and Lulubelle’s Cakes.

The event is organised by Neil and Sarah Leonard who have vast experience in the world of craft and design, Neil has previously organised Show & Tell in Bournemouth and has developed and curated several events through his work in Education. They are currently looking for stall holders; so if you would like to join them, please see www.craftcoffeecupcakes.co.uk or @CraftCoffeeCake

Posted in events, pop up galleries, pop up shops, retail | Leave a comment

Pay with a tweet – sweet!

tweet shopIn a world first, Special K have opened a pop up shop where customers pay not with money but with a tweet. The Tweet Shop is being used to mark the famous cereal maker’s move into the savoury crisps market.

This is not only the company’s first move into savoury crisps but also their first move into the retail arena with a stand alone shop.

Sarah Case from Special K comments: “The value of positive endorsements on social media sites is beyond compare so we’re excited to be the first company to literally use social currency instead of financial currency to launch this new product in our bespoke Special K shop.

This is big news for Special K and we are hoping the brand’s move into crisps and the high street will create a major buzz on and offline.”

The shop located on Meard Street in London’s Soho was sourced by the team here at Popupspace.

Posted in events, experiential marketing, London pop up shops, pop up shops, retail | Leave a comment

Life in a box

Life-in-a-BoxExperian, the information people are running an experiment to see if it is possible to live your life online, so Steve (a 29 year old personal trainer) has been given a computer, an internet connection and has been asked to live in a shop window in SW1W and via twitter and facebook. So far he has procured a sofa, food and even lead an online workout class!

Steve is being given daily challenges to complete, with one such challenge being to collect celebrity autographs which will be auctioned off at the end of the week for charity.

The experiment aims to help us understand internet safety and what is our general day-to-day online activity with all money raised going to charity.

The Elizabeth Street, London location for this exciting project was sourced by the team here at Popupspace.

Follow Steve @LifeinaBox21012

Posted in events, experiential marketing | Leave a comment