With the warmer weather finally deciding to grace us with its presence, soon the original Pop Up event, the Chelsea Flower Show will be opening its doors once again this May.
When many people think of Pop Up Shops the image that immediately springs to mind is one of food stalls, craft sellers, artists and clothing companies – which are all very popular parts of the ever growing industry. But have you ever thought of running your own Pop Up gardening event like the RHS Flower Show?
The Chelsea Flower show has been hosting a beautiful array of hundreds of show gardens in the grounds of the Chelsea Hospital every year since 1913 – that’s 100 years ago! But this show is not just an event, it’s also big business. There are hundreds of exhibitors and stalls sharing the grounds, selling flowers, plants and other gardening must haves.
Perhaps you are a keen gardener or are part of a group that needs a creative outlet. If you have an idea for a Pop Up event that would capture the imagination of the public this could also be an excellent opportunity to start selling your wares as a business.
The Chelsea Flower Show began as a way for gardeners and landscapers to show what they can do. Over the years it has grown into an event that we can all gain inspiration from, both in a creative way and an entrepreneurial one.
So if you have ever thought about organising your own Pop Up Shop but have not been able to decide what to do, then why not gain inspiration from other successful events like this one. Once you have got your plans together head over to the Popupspace List a Requirement page and make your Pop Up event happen.
The RHS Chelsea Flower Show runs from 21 – 25 May 2013.
Sarah James, Popupspace
Your Pop Up location is more important than you think. We are all familiar with the phrase, ‘Location, location, location’ and the fact that where you are in the country is quite often more significant than the property you are in. Pop Up Shops are no different to residential locations in that respect.
The internet has certainly played a huge part in that. Shoppers want to be able to find what they are looking for instantly. This is why choosing your pop up location is something that should be given a huge amount of thought.
When choosing the location of your Pop Up there are several factors that should be taken into account. On a practical note, your shop should be easily accessible to you, especially when travel costs such as fuel or public transport should be included in your budgeting.
An obvious place to look is the high street. It’s already a destination for shoppers and would, in theory, provide instant passing trade. Due to the stresses on the economy several retail shops that had previously been occupied for years, have become abruptly vacant. Many of these spaces have been large in area, like the Woolworth’s locations, and have therefore stayed empty for long periods.
It is many of these empty shops that have become home to temporary occupiers and a popular answer to many pop up location quandaries. But another location idea that is often overlooked and an alternative to a bricks and mortar store, is to use an outdoor space like a park or pedestrianised street. Many local councils are keen to discuss these options with Pop Ups and this is where Popupspace come in.
So if you are embarking on your first enterprise or you are a seasoned Temporary Shop keeper, wherever you are in the country, why not take advantage of our pop up location sourcing service where we take all the hard work out of your search.
Sarah James, Popupspace
Chocolatier and artisan baker Cocomaya is opening a pop up shop in time for Easter at London Heathrow’s Terminal 5. The shop will sell a range of delicious morsels such as cakes, pastries, sandwiches, chocolate bars and truffles alongside hot and cold drinks.
The pop up space within the terminal is designed to bring small artisan brands into the airport. Cocomaya is the first retailer to launch int he space and will be open until the summer.
The Cathedral Lanes Shopping Centre has been home to the most recent pop up in Coventry – an advice shop to answer questions on debt, money management, energy saving and of course benefits as changes to the current system are likely to leave some out of pocket.
Janet Gurney, Welfare and Benefits Adviser at the Coventry Law Centre, said: “Disabled people are particularly hard-hit by the changes. Despite this, many people are still uninformed about the potential changes to their benefits. Even today, some of the people coming in don’t know anything about the changes and are quite shocked at some of the implications.” She added that a lot of people in low-paid work do not realise that they too could see their benefits cut.
“We know that it’s just going to be dire. Some people will be very seriously affected,” she said. The shop will be open from 10am-3pm until tomorrow.
World famous pop group One Direction have announced that their fans will soon get the chance to enter their very own ‘1D World’ in their brand new pop up shop – the first to open in the UK. The 5,000 sq ft store is in Leeds and will open on 23rd March, selling exclusive merchandise.
There will be special offers and competitions run in branch and the shop is expecting fans to arrive from all over the country.
The machine that is the 1D World brand has already seen thousands of fans pass though its stores in worldwide locations and this shop in Trinity Leeds Shopping Centre is sure to appeal to the loyal British fan base.
London Assembly’s Economy Committee has suggested a number ideas to reverse the decline in London’s high streets, including renegotiating rents and slowing the spread of pawnbrokers and betting shops.
The Assembly said that in 2000, a third of retail spending took place in out of town centres or on the Internet. By 2011 this had increased to 42% – and the number of empty shops in London has increased in the last two years by 5% to 3,400. The report also warns the vacancy increase is contributing to the decline, discouraging shoppers and leading to the closure of other retailers who might otherwise have survived.
The Committee has called for London-wide support to renegotiate rents, a new register of owners of vacant shops so landlords can be easily traced and pop up and interim uses for empty shops.
Andrew Dismore, Chair of the Economy Committee, said: “Our traditionally diverse and interesting high streets are blighted by the number of empty shops which are a deterrent to customers, discourage further investment, and create an air of decline.”
A spokesperson for the Mayor of London said more than £250m was being invested to help bring vacant properties back into use, revitalise shop fronts and to support trade and generate jobs.
“The Mayor welcomes this report and will continue to work with the boroughs, government and business groups to help unlock the economic potential of London’s high streets,” added the spokesperson.