Your Pop Up location is more important than you think. We are all familiar with the phrase, ‘Location, location, location’ and the fact that where you are in the country is quite often more significant than the property you are in. Pop Up Shops are no different to residential locations in that respect.
The internet has certainly played a huge part in that. Shoppers want to be able to find what they are looking for instantly. This is why choosing your pop up location is something that should be given a huge amount of thought.
When choosing the location of your Pop Up there are several factors that should be taken into account. On a practical note, your shop should be easily accessible to you, especially when travel costs such as fuel or public transport should be included in your budgeting.
An obvious place to look is the high street. It’s already a destination for shoppers and would, in theory, provide instant passing trade. Due to the stresses on the economy several retail shops that had previously been occupied for years, have become abruptly vacant. Many of these spaces have been large in area, like the Woolworth’s locations, and have therefore stayed empty for long periods.
It is many of these empty shops that have become home to temporary occupiers and a popular answer to many pop up location quandaries. But another location idea that is often overlooked and an alternative to a bricks and mortar store, is to use an outdoor space like a park or pedestrianised street. Many local councils are keen to discuss these options with Pop Ups and this is where Popupspace come in.
So if you are embarking on your first enterprise or you are a seasoned Temporary Shop keeper, wherever you are in the country, why not take advantage of our pop up location sourcing service where we take all the hard work out of your search.
Sarah James, Popupspace
Opened in Twickenham this last week as part of the Richmond Literature Festival, the Literary Salon is up and running for the whole of November.
Located in an empty shop on Heath Road, the salon will play host to various workshops and events for people of all ages. Councillor Pamela Fleming, cabinet member for community, business and culture, said: “This year, the Literary Salon provides a wonderful resource for people to get involved with lots of activities and workshops.
“Situated as it is in an empty shop, it perfectly showcases how pop-up shops can give a meaningful contribution to our towns, with impact beyond their brief stay.”
For more information see www.richmondliterature.com
High end department store Harvey Nichols has opened its first festive pop up shop in Westfield, Merry Hill in the West Midlands. The pop up is located in the upper mall and will be open every day in the run up to Christmas, selling delicious own-brand food and drink, from hampers to luxury chocolates.
Richard Morris, Finance and Operations Manager at Harvey Nichols, said: ”We are very excited to be opening at Westfield Merry Hill for the first time. It’s the perfect opportunity for us to bring our luxurious selection of own-brand food and drink, hampers and gifts to a new audience.”
Casio, the watchmaker, is celebrating the 30th anniversary of its ever popular G-Shock watch by opening a pop up on the fifth floor of Harrods.
The pop up installation will be open until 25th October and the piece de resistance is a large sculpture of a G-Shock made out of spray cans. Casio have been working alongside Blazinstar Experiential to produce the exhibition, which gives customers the chance to have their photograph taken with the sculpture and their pictures entered into a competition to win a limited edition 30th anniversary G-Shock.
The photographs will also become a piece of art, with each picture becoming a square on a mosaic.
For more information see http://www.g-shock.co.uk/
Catherine Jones has a perfectly good horse box and lives in the ideal setting for keeping a pony or two, but her horse box has only one purpose – a pop up gallery.
Thinking outside (or in fact inside) the box, Catherine has recently used the box as the “Gallery at the end of the lane” and showcased her colleagues sketches and paintings.
The official launch of the gallery will be on 15th and 16th September when artists that are up and coming, including Ed Bowden will be showcasing their work.
“We originally got the horse box as we intended to keep sheep but it has been sitting there for three years doing nothing. One day I had the idea of turning it into an art gallery and I couldn’t let the thought go.
I think all art – including music and drama – is relevant to modern life, but unless people can access it, how can it be relevant to them? We live along the Cotswold Way where people ride their horses, walk their dogs and the thought of having something like this, which they can pop into, is making art accessible where people are,” explained Catherine who intends to have a new exhibition for two days every month.”
To keep up to date with the gallery follow http://thegalleryattheendofthelane.blogspot.co.uk/
Samsung are the latest big company to utilise the pop up shop in an exciting launch of their new mobile phone. Reminiscent of the Apple Store – the glass unit – which they are calling a mobile pin location was seen at their Galaxy S III Launch event.
The first Pins will be open on May 29th at Spitalfields Market, Westfield and White City with a similar pop up in the Olympic Park and Hyde Park later in the year.
Lifestyle brand Henri Lloyd opens its first pop up shop on Lamb’s Conduit Street in London’s Bloomsbury district this October.
To celebrate the opening of the concept store, Henri Lloyd is launching a limited edition ‘Ocean Racer’ jacket. Only 50 have been produced, so those hoping to be extra cosy this winter should hurry along to check out the pop up shop.