World famous pop group One Direction have announced that their fans will soon get the chance to enter their very own ‘1D World’ in their brand new pop up shop – the first to open in the UK. The 5,000 sq ft store is in Leeds and will open on 23rd March, selling exclusive merchandise.
There will be special offers and competitions run in branch and the shop is expecting fans to arrive from all over the country.
The machine that is the 1D World brand has already seen thousands of fans pass though its stores in worldwide locations and this shop in Trinity Leeds Shopping Centre is sure to appeal to the loyal British fan base.
Marble Arch was the location for the new M&S two day Oxfam pop up shwop shop. Over 40 celebrities including Alexa Chung, Daisy Lowe and Plan B all donated items that were sold. To gain entry to the shop you needed a special ticket – something to “shwop” (an unwanted or unused item of clothing).
Adam Elman, Head of Plan A Delivery at Marks & Spencer, said: “The Shwop Shop is a celebration of shwopping. Fashion influencers, designers, stylists, thought-leaders and visionaries have given their sign of approval by donating their unwanted items and we hope this will inspire a new generation of shwoppers who see fashion and sustainability as one. The aim is to change people’s attitudes towards clothes recycling and give unwanted garments a future.”
The celebrity shop was staffed by a host of famous faces throughout the two days including shwopping guru Joanna Lumley, who said:
“By opening your hearts, minds and your wardrobe and going shwopping, you can not only bag an outfit worn on the red carpet or to a glitzy awards evening, but help the environment too. Fashion with a conscience, it is perfect isn’t it? By shwopping all we want you to do is give your unwanted items stuffed in the back of your wardrobe a future. Simply bring an old item back every time you buy a new outfit, shwop and shop! Come to the Shwop Shop, shwop and shop and leave with a smile – the world will then feel a better place!”
Marks and Spencer has pioneered the idea of shwopping – a revolutionary clothes recycling initiative where customers can donate any item of clothing, of any brand, to be re-used, resold or recycled by charity partner Oxfam.
The campaign aims to put an end to the one billion items currently ending up in landfill every year. All M&S clothing stores now accept used and unwanted items of clothing from any brand, all year round. The ultimate aim for M&S is to collect 350 million items a year – recycling as many clothes as it sells.
Margaret Aspinal, whose 18 year old son died in the Hillsborough disaster, has opened a store to raise funds for the victims’ families. The shop is open in Liverpool’s St John’s Shopping Centre and all proceeds will benefit The Hillsborough Family Support Group, which is run by Mrs Aspinal. Margaret said: “In recent months we have been overwhelmed by the power of the people of Liverpool, who have demanded their voices be heard. So many people have asked if we have a shop, because we only used to sell from our website. Having a full size store allows the extra space we needed to offer other things that shoppers have asked for, and we expect the ‘Justice for the 96’ t-shirts to be very popular.” The unit for the pop-up shop has been provided free of charge by St John’s. Ian Ward, Centre Director at St John’s, said: “What happened at Hillsborough will be forever ingrained in the minds of people in this city. We welcome the pop up shop to the centre and wish it every success in raising funds for the families affected.”
Grand Appeal is the charity that raises funds exclusively for the Bristol Royal Hospital for Children and St Michael’s Neonatal Intensive Care Unit. They have opened a Wallace and Gromit themed pop up shop for Christmas, selling a wide range of Christmas cards and gifts for all of the family.
Wallace & Gromit themselves arrived for the grand opening. With Wallace and Gromit merchandise such as calendars and mugs to a new range of seasonal Shaun the Sheep characters the shop has something for all their fans.
All profits from the shop will go towards Grand Appeal’s fundraising campaign to support the expansion of the hospital. The shop is open in Upper Maudlin Street, Bristol, for more information see www.grandappeal.org.uk/get-involved/shop