We’ve noticed an increase in the number of charities launching interesting pop up projects in recent months. There’s an established model for charities occupying empty shops on temporary terms for the kind of charity shops we see on every high street – but we’re also seeing charities thinking outside the box and using empty space in more creative ways.
Popupspace client The Royal Society for the Protection of Birds (RSPB) has recently launched a series of pop up charity shops to promote their range of wildlife themed gifts and home wares. These outlets are a little different from your traditional charity shop selling donated goods, because all the stock sold to raise funds is brand new and the shops have the look and feel of a high end, permanent store. For more information on the product range on offer in the pop up shops, check out the RSPB website.
Pay RSPB a visit at Northgate Street in Chester or York Street in Bath. Popupspace provided RSPB with location sourcing and lease negotiation services and secured prime trading positions within busy town centre areas – essential to the success of these pop up shops. The aims of the initiative, running in conjunction with a major television campaign, are to rebrand and bring in a whole new audience for the RSPB.
Another interesting charity project that popped up on our radar recently was the Prom Dress pop up shop organised by simplyLeah to raise funds for YMCA Teesdale. With local parents struggling to afford posh designer dresses for their daughters’ school prom, donations of dresses and shoes were invited with an overwhelming response. The shop collected over 200 dresses and was so popular that members of the local community asked to keep it open for longer. All profits went towards local youth work.
If you have a charity or community venture that deserves a little exposure and need help finding just the right space for your project, get in touch with Popupspace. We’ll be able to help you find a new temporary home and we can sometimes offer discounts on our services for non-profit enterprises.
Sarah James and Rosie Cann, Popupspace
The Department for Communities and Local Government has today opened a pop up shop offering low rent retail space to up and coming businesses. The shop is based in their headquarters near to Victoria station in London.
Every two weeks, six different new business start ups will move in, sharing costs and offering their products to the public. Ministers hope that the scheme will provide a blueprint for using empty floorspace in town centres across Britain.
Popupspace attended the launch event and announced a forthcoming partnership with PopUp Britain, who are managing the space. Together we will offer property consultancy services to town teams, local authorities, landlords and entrepreneurs, enabling similar schemes to pop up all over the UK.
Communities secretary Eric Pickles said: “We are absolutely determined to support the high street and we know pop-ups are a great way to bring empty shops back to life and get new businesses going.
It will also showcase how we can unleash more of our best and brightest young entrepreneurs onto the country’s high streets.”
Brand Agency Amplify and housing charity Shelter set up a pop up estate agency in Liverpool last week to draw attention to the presence of rogue landlords in the city.
The idea behind the event was to get 1,500 signatures on a petition to get the newly elected City Mayor to address the issues and to ensure safe, decent housing for all, with the team here at Popupspace sourcing this prominent city location.
Playstation has opened a series of pop up shops – all locations sourced by the team here at Popupspace – to celebrate the launch of the new Vita handheld console. We’ll announce the London pop up soon, but in the meantime check out these photos of the Manchester and Glasgow pop up shops.
Check out the Vivo Barefoot pop up shop in London’s West End. The location was sourced and a short term lease negotiated by the team here at Popupspace and the shop is open through Christmas until early 2012.
The Ebay Christmas Boutique has opened in Dean Street in the heart of London’s Soho. The pop up location was sourced by the team here at Popupspace.com for our client Push UK, the brand agency behind Ebay’s very first physical store in the UK.
Shoppers can choose from over 350 items for sale, all tagged with QR codes which customers with smartphones can scan to buy via their online Ebay basket. Customers new to Ebay can use one of the in-store tablets to set up an Ebay account and make their purchases.
The boutique is split into three sections: his, hers and family. In a twist on the usual Ebay shopping experience, everything on sale is brand new and sold at a fixed price for delivery to the customer’s home.
The store promises “no queues, no bags, no stress” – shoppers who like the sound of this can check out the Ebay Christmas Boutique between 1st and 5th December at 34-35 Dean Street, Soho, London.
Japanese beer brand Kirin Ichiban has announced the launch of its “pop up Yatai” in association with top chefs from London sushi restaurant Yashin.
The pop up location was sourced by the team here at Popupspace.com for our client, brand agency Be Communications. The Yatai will be open between 3rd and 8th August at the Truman Brewery’s Dray Walk Gallery in Brick Lane.
The Yatai will serve a selection of quality, traditional ‘Kushiage’ dishes – until now hard to find in the UK. The Japanese deep fired skewer delicacies will be accompanied by a bottle of Kirin beer for around £5 and food enthusiasts will have the choice of over ten tasty combinations from the Japanese street menu.
To read more about the pop up Yatai – and to make a booking – visit the Kirin First Cut website.
A pop up shop to promote the launch of new videogame Child of Eden is now open in Dean Street in the heart of London’s Soho. The shop location was sourced and a short lease negotiated by us at Popupspace.com. Our client is leading communications agency thefield.
The pop up shop, which will be open until 22nd June, features demonstration rooms where gaming fans can play the game on 60 inch plasma screens, complete with state of the art surround sound and ABMX lighting, which projects colouts from the game onto the wall. Chris Dawson, managing director of thefield, said:
“We have created an environment that truly reflects the game’s visceral and immersive characteristics. Playing the game here is a jaw dropping sensory roller coaster ride that needs to be experienced to be believed!”
A video of the making of the pop up shop can be seen here.