London’s largest ever pop up shop has been opened by Sir Steve Redgrave. The 12,000 sq ft pop up shop on Rotten Row, Hyde Park is the only location fans can purchase official London Olympic 2012 venue merchandise outside of Olympic Park.
It will receive special visits from athletes throughout the games and later this month customers will get the opportunity to have their photos taken with the Olympic Torch in the Coca-Cola Official Pin Trading Centre and create a personalised pin badge.
LOCOG chief executive, Paul Deighton said: “With just over two weeks to go until the Games, now is the time to show your support for London 2012 and for Team GB and ParalympicsGB. Our latest shop, London’s largest ever pop up shop, offers something for everybody at every price point – from one off excusive collectables to children’s toys, as well as giving people the opportunity to show their support, merchandise is also an important revenue source for funding the Games.”
A 50,000 sq ft playground has been transformed by Bankside Open Spaces Trust (BOST) into a multi-sports venue including running track, beach volleyball, boxing ring among other facilities. It has turned an under used grey expanse of concrete into a greener more usable community space.
The playground in Southwark will be hosting a pop up mini Olympics every day until the beginning of the real games and even had it’s own opening ceremony with a children’s parade carrying the BOST Olympic flower flame.
“Transforming Marlborough Playground has been a long-time mission for us and now it is a reality,” says Tim Wood, chairman of Bankside Open Spaces Trust.
“We have consulted heavily with the local community over the last few years, and results have shown that there is both a huge need and appetite for this project.”
Anybody who would like to volunteer their time or services during the event, or who wants to book a sports session, should contact email@example.com
Weymouth is to welcome a pop up shop just in time for the Olympic Games.
Julia’s House children’s hospice is to open a pop up on St Mary’s Street, Weymouth whilst they prepare their permanent shop which will be opening on the same street in August.
Open from 2nd June.
Liberty, the iconic department store is to open a retail space in an outdoor area of Westfield Stratford City on Main Promenade, The Street, which all Olympic visitors will stroll down to access the park, making this a prime position.
The shop will be 17,000 sq ft and is open from 28th May until 12th September and will be located among other luxury stores which include Mulberry, Prada and Armani Exchange.
According to research by Kelkoo, shoppers are expected to spend £189.8 million more over the extended Sunday opening hours during the Olympics with 47% of this likely to benefit London, so great news for the city!