Olympics » The Popupspace.com blog

New Henri Lloyd concept store

Our friends at Henri Lloyd, the original British sailing brand have opened a new concept store in Westfield Stratford City.

Stocking their iconic men’s, women’s and footwear collections, the store is designed to be a true reflection of the brand with the interior focuses on a fresh aesthetic for the brand whilst showcasing Henri Lloyd’s sailing roots.

“Our new Stratford concept store is synonymous with the pioneering spirit of Henri Lloyd” says Martin Strzelecki, joint Chief Executive at Henri Lloyd, “it exemplifies our innate ability to evolve and regenerate our sailing heritage and is confirmation of our position as forerunners in the lifestyle clothing industry.”

The store is open now, so pop in for a visit – for more information see http://www.henrilloyd.com/

Opening ceremony for Opening Ceremony!

Opening Ceremony, the American fashion firm have opened the doors to their 3,000 sq ft pop up shop in King Street, Covent Garden. Open until October in a former Hackett site, the opening marks 10 years of Opening Ceremony as a brand.

The shop which is across two levels is packed full off exclusive Olympic themed ready-to-wear and accessories.

“We’ve wanted to open in Europe for quite some time — we’ve got a good wholesale business here already, and a really big British customer base online,” said Carol Lim, who cofounded the store with Humberto Leon, during a walk-through this week.

Open until October. http://www.openingceremony.us/

It’s all about the Olympics!

London’s largest ever pop up shop has been opened by Sir Steve Redgrave. The 12,000 sq ft pop up shop on Rotten Row, Hyde Park is the only location fans can purchase official London Olympic 2012 venue merchandise outside of Olympic Park.

It will receive special visits from athletes throughout the games and later this month customers will get the opportunity to have their photos taken with the Olympic Torch in the Coca-Cola Official Pin Trading Centre and create a personalised pin badge.

LOCOG chief executive, Paul Deighton said: “With just over two weeks to go until the Games, now is the time to show your support for London 2012 and for Team GB and ParalympicsGB. Our latest shop, London’s largest ever pop up shop, offers something for everybody at every price point – from one off excusive collectables to children’s toys, as well as giving people the opportunity to show their support, merchandise is also an important revenue source for funding the Games.”

www.london2012.com

Laitwaites wine pop up shop

Laithwaite’s Wine will be closing their Vinopolis site and opening a pop up shop in London’s Borough Market during the Olympics period to allow room for official sponsors of the Olympics to make use of their flagship store.

Tony Laithwaite, chairman of Laithwaite’s Wine said, “I’m so glad we’ll be able to keep serving our customers around Borough Market in a smashing pop-up shop beside Southwark Cathedral, whilst our Arch is doing Olympic duty during July and August!

The flagship premises will of course return in the Autumn with a new and improved customer experience and will include a programme of events designed to emphasis the merchant’s passion for wine.

Mini pop up Olympics

A 50,000 sq ft playground has been transformed by Bankside Open Spaces Trust (BOST) into a multi-sports venue including running track, beach volleyball, boxing ring among other facilities. It has turned an under used grey expanse of concrete into a greener more usable community space.

The playground in Southwark will be hosting a pop up mini Olympics every day until the beginning of the real games and even had it’s own opening ceremony with a children’s parade carrying the BOST Olympic flower flame.

“Transforming Marlborough Playground has been a long-time mission for us and now it is a reality,” says Tim Wood, chairman of Bankside Open Spaces Trust.

“We have consulted heavily with the local community over the last few years, and results have shown that there is both a huge need and appetite for this project.”

Anybody who would like to volunteer their time or services during the event, or who wants to book a sports session, should contact fiona@bost.org.uk

No dead space for the Olympics

London landlords are enjoying a boom over the Olympic period with pop up shops, restaurants and events appearing in seemingly ever vacant space available. “Enquiries from landlords looking to lease out their vacant units during the Olympics have risen by 50 percent” said Rosie Cann, our very own director here at Popupspace.

With rents ranging from a few hundred pounds to tens of thousands of pounds per week, pop ups are generally open for up to 2 weeks. Sadly not all those with an empty space will see a big pay day as the London Olympic Organising Committee (LOCOG) has put a ban on non-official sponsors advertising within 300 meters of venues so unless Cadbury, BMW and British Airways are seeking temporary space close to the Olympic Venues then they are out of luck!

Pop up party places for the Olympics

Jumping on the pop up bandwagon now popular private members clubs are becoming pop up venues for A list visitors from July to August. With celebrities such as Nicole Kidman expected to hang out at Soho Sanctuary and Prince Albert II of Monaco and his wife Charlene likely to be aboard an Olympics superyacht in the Thames these venues are promising to be luxurious theatrical statements to impress their visitors and appeal to the rich and the famous.

A typical example is The Retreat, London which is the name The Brewery is giving to their pop up offering. In the style of a traditional English country club it is expected to appeal to heads of FTSE-100 companies for £245 per day or £2,500 for the week. (Visit www.retreat-city.co.uk for more information)

Julia’s House Weymouth pop up

Weymouth is to welcome a pop up shop just in time for the Olympic Games.

Julia’s House children’s hospice is to open a pop up on St Mary’s Street, Weymouth whilst they prepare their permanent shop which will be opening on the same street in August.

Open from 2nd June.

Liberty popping up at Westfield Stratford City

Liberty, the iconic department store is to open a retail space in an outdoor area of Westfield Stratford City on Main Promenade, The Street, which all Olympic visitors will stroll down to access the park, making this a prime position.

The shop will be 17,000 sq ft and is open from 28th May until 12th September and will be located among other luxury stores which include Mulberry, Prada and Armani Exchange.

According to research by Kelkoo, shoppers are expected to spend £189.8 million more over the extended Sunday opening hours during the Olympics with 47% of this likely to benefit London, so great news for the city!