Category Archives: Marketing

Top 3 Books For Entrepreneurs and Independent Retailers Who Want To Open A Pop Up Shop

We all know that pop up shops provide entrepreneurs with a fantastic way of bringing their ideas to life. Pop ups offer unique opportunities to promote your brand, reach out to customers and sell your products – all without the … Continue reading

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From Chaos to Order

When starting a business from scratch we all dream of ultimate success. You may provide a unique service or invented a unique product which instantly becomes a ‘must have’. Your marketing campaign has ticked all the boxes, you’ve even set … Continue reading

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SOCIAL CURRENCY – The New Fad in Town

There is a lot of hype about ‘Social Currency’ on the grapevine these days. What is it? Social currency is information shared which encourages further social encounters. And these days it is actually being used by companies in place of traditional methods … Continue reading

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To Pinterest or To Instagram, is that the question?

It is certainly true that once you enter the ever expanding world of social media it’s hard not to get lost in the ether of “Which Platform Should I Choose? Arrrggghhhhh!!” Don’t keep pulling your hair out, here is a … Continue reading

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Alternatives to discounts for small businesses

As a small business, it can be tempting to offer customers discounts to incentivise purchasing, especially if you’re a new to the market and need to get some awareness of your brand. However, this can be costly, customers may come … Continue reading

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The benefits of a pop up shop

Going pop up may be the solution that your business needs, as investing in a temporary space can expose your business to a new market, create buzz and expand your venture even further.   Whether you set up a shop … Continue reading

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How to give your business a PR boost

Having a well-thought out PR plan can do wonders for your business and often means that you get a boost to your visibility without spending too much money. It’s a great way to get a base of potential customers that … Continue reading

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Social media: the new currency for pop ups?

It’s been announced that fashion designer Marc Jacobs is set to reward his social media followers with free goodies during the New York Fashion Week. To coincide with the launch of his pop up store which is open from 7 … Continue reading

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