Category Archives: Marketing

Shop fitting on a budget: Cheap ideas for your pop up shop

Opening a new retail store is an exciting process, but one that traditionally requires a big budget and a large commitment. The pop up shop concept allows almost anyone with an idea and a modest budget to open their own … Continue reading

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Using pop up shops as part of a big campaign

Earlier this year Nestle took over a small coffee shop in Lower East Side, New York serving free coffee to customers to push the Coffee-Mate creamer. “Nothing new there”, I hear you say, except the barristers were wearing nothing but … Continue reading

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Our top blogs in 2014

As 2015 draws ever closer, we take a look back at some of our most popular blog posts about popups, business and marketing techniques. These gems may just give you the inspiration to start something new! Start ups How to … Continue reading

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How to promote your start up

If you’ve just set up your business, you might be looking into ways of getting more customers and more coverage. How can you make an impact and compete in a market saturated with other similar businesses?   A website One … Continue reading

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How a pop up shop can enhance your existing business

If you’ve got an existing online brand and you want to explore ways of promoting yourself further, a pop up shop can be an ideal way of marketing yourself.   A temporary venture, it’s a great way to attract shoppers … Continue reading

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Three things you need to know about opening a pop up

Thinking of popping up in a temporary shop? Got a great idea for how to utilise that empty shop round the corner from you? Great! But there are a few things you’ll need to know before you get the ball … Continue reading

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Should you ditch the website for social media?

In a recent article by The Guardian, they reported that recruitment agency andSoMe relies solely on their social media presence to get business after replacing their website with a holding image almost two years ago. But is it worth ditching … Continue reading

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Finding Inspiration for Pop ups

Creativity – 1. the state or art of being creative. 2. the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination   …and mostly … Continue reading

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Getting The Most Out of Your Social Media

In light of Marc Jacobs first ever ‘Twitter Pop Up Shop’ held last weekend, we thought we would share a few basic tips on how to ensure you are getting the most out of your social media campaigns. Marc Jacobs … Continue reading

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One Can Never Have Enough Good Books

To satisfy the bibliophiles out there we couldn’t rest with just giving you our Top 3 Reads For Entrepreneurs and Independent Retailers Who Want To Open a Pop Up Shop. No! We merely skimmed the surface with covering the setting … Continue reading

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