The luxurious yet accessible home wares giant John Lewis being one of the latest chain stores to join the pop up revolution. This is becoming such a regular occurrence you can’t help but wonder why they all seem to have jumped on the temporary shop bandwagon.
It could be that the term pop up has become rather synonymous with something that’s trendy or fashionable. If you attach #popupshop to the end of your social media post detailing your latest event, it’s sure to get you a little extra attention and buzz.
A less cynical observation may be that pop ups are an incredibly effective way of testing the market. Maybe a large chain store has a new line of clothing that is aimed at a younger clientele than the rest of their line. Hosting a pop up shop with the new range would give them the opportunity to experiment in a new location. It would also give them the freedom to adapt the marketing message and even branding.
The flexibility draw of the pop up shop is catching and this phenomena can only help promote the cause for small businesses and star ups. This in turn will ease funding and allow the growth of trust in these enterprises.
If you think you can play as well as the big boys and you have plans to start your own pop up shop, office, restaurant, bar or event, get in touch with us at Popupspace. We have a range of services including location sourcing and lease negotiating. This is complimented by the property experience we have developed over the years. Lets discuss how we can help you with the plans you have for your business.
Sarah James, Popupspace
Us in the know are all aware of how awesome pop up shops and other spaces are. They hold an array of possibilities for the independent retailer or event manager.
It isn’t surprising then that big name brands are also beginning to see the benefits. They may have a string of bricks and mortar stores on most high streets in most towns but the pop up principle is allowing them to extend their reach even further. Capturing potential custom in a new area also enables them to trial new ideas and product ranges before unleashing them on their regulars.
The latest brand to venture into the world of the pop up is Cheer Up Clothing. They will appear at the prestigious BOXPARK venue in Shoreditch in London. There for 7 days only between the 26th – 31st August, they will join an illustrious group of retailers who have featured at the world’s first ever pop up mall.
Cheer Up Clothing will be selling off their entire Spring and Summer clothing collection, as well as a range of their old favourites. They encourage you to pop along and pick something up for your late holiday or summery weekends.
Maybe you are just starting out and need an outlet for your amazing wears, or perhaps like Cheer Up Clothing you want to take your idea to a brand new audience. Whatever your reason, if this has inspired you to manage a pop up shop, get in touch with us at Popupspace. We can put you in touch with some excellent contacts to get you on the right track. As well as offering our excellent location sourcing expertise that takes the hard work out of finding the right place for you, we have a whole host of other services to set you off on the right footing.
Sarah James, Popupspace
Samantha Burak’s world fell apart when she discovered her mum had terminal cancer, but the 21 year old student vowed to honour her mum by fund-raising in aid of Cancer Research UK.
Samantha and six of her fellow students are now set to open up a pop up shop to drum up cash for the charity and famous faces have donated clothes, bags and accessories for the shop.
Fearne Cotton, Gok Wan and model Zara Martin have all donated items and the pop up shop opens for one day only on 2nd March at the Pavillions Shopping Mall in Birmingham.
The students, who have organised the event as part of their degrees in Fashion Retail Management, will be also raising money to help fund the university’s Graduate Fashion Week.
Samantha, who splits her time between her studies and travelling to stay at her mum’s hospital bedside in Hertfordshire, says: “When we were told to think up a charity to benefit from the event, Cancer Research UK was really a no-brainer as all of us had been affected by the illness in some kind of way. My mum was diagnosed with ovarian cancer four years ago and she got the all-clear, but then it spread to her bowel. We were then told that the cancer was incurable. Words can’t describe how devastating that was.”
For more information, follow @popupforcancer on Twitter.
Edinburgh designer boutique Jane Davidson is hosting a pop up shop with well known designer brands at cut price. Opening at 10am on 18th February at 22 Randolph Place in Edinburgh, the shop will be known as ‘Jane’s Dressing Room’ and is just around the corner from Jane’s usual premises.
Nikki Clark, Boutique Manager at Jane Davidson, said: “People can expect a great range of fantastic reductions and bargains right through from jeans to gowns. We always have fantastic pieces from previous collections and you can grab a pair of designer jeans at high street prices. For those of us who may feel too intimidated by the triple figures on the labels the shop gives you the chance to pick up a new outfit at an affordable price. This will also give you the chance to purchase an exclusive outfit that you would not find on the high street avoiding those embarrassing outfit clashes during a night out.”
Forest Hill becomes an essential destination for fashionistas from 15th-19th February, as the team behind the SEE3 pop up shops stages ‘Forest Hill Fashion Week’.
SEE3 is one of Boris Johnson’s London Portas Pilots, which was awarded £300,000 in order help revitalise high streets and promoting job creation in Lambeth and Tower Hamlets. Lewisham Council is providing an additional £137k to help rejuvenate the areas high streets with new street markets, start-up opportunities for new businesses and creative exhibitions. The aim of the team is to provide a springboard for businesses to trial their propositions in the high street and to stimulate long-term demand for empty shops. With The Butchery, who had a pop up shop at Christmas in Forest Hill, opening the doors of their permanent shop later this month the team have a pretty good record at bringing businesses to the high street that meet the needs of the community.
Louise Brooks, the Project Manager tasked with delivery of SEE3‘s pop up shop programme ‘The Shop Revolution’, said: “Forest Hill has become a hub for designer-makers and fashionable boutiques in recent years and so it is an ideal time to stage a celebration of local design talent and style. And of course the event will see the opening of our latest pop up shop SEE Boutique on Dartmouth Road with pop up tenants Love Ur Look selling their fabulous reproduction vintage outfits.”
With collections from local designers at Forest Hill’s boutiques, in-store events, textile and accessory workshops, fashion and jewellery upcycling, frock-swapping, markets, catwalk shows (including a dress-up catwalk for children) there will be something for all ages. For a full list of events taking place during this festival of local fashion interested you can visit www.see3.co.uk/fhfw.
Marble Arch was the location for the new M&S two day Oxfam pop up shwop shop. Over 40 celebrities including Alexa Chung, Daisy Lowe and Plan B all donated items that were sold. To gain entry to the shop you needed a special ticket – something to “shwop” (an unwanted or unused item of clothing).
Adam Elman, Head of Plan A Delivery at Marks & Spencer, said: “The Shwop Shop is a celebration of shwopping. Fashion influencers, designers, stylists, thought-leaders and visionaries have given their sign of approval by donating their unwanted items and we hope this will inspire a new generation of shwoppers who see fashion and sustainability as one. The aim is to change people’s attitudes towards clothes recycling and give unwanted garments a future.”
The celebrity shop was staffed by a host of famous faces throughout the two days including shwopping guru Joanna Lumley, who said:
“By opening your hearts, minds and your wardrobe and going shwopping, you can not only bag an outfit worn on the red carpet or to a glitzy awards evening, but help the environment too. Fashion with a conscience, it is perfect isn’t it? By shwopping all we want you to do is give your unwanted items stuffed in the back of your wardrobe a future. Simply bring an old item back every time you buy a new outfit, shwop and shop! Come to the Shwop Shop, shwop and shop and leave with a smile – the world will then feel a better place!”
Marks and Spencer has pioneered the idea of shwopping – a revolutionary clothes recycling initiative where customers can donate any item of clothing, of any brand, to be re-used, resold or recycled by charity partner Oxfam.
The campaign aims to put an end to the one billion items currently ending up in landfill every year. All M&S clothing stores now accept used and unwanted items of clothing from any brand, all year round. The ultimate aim for M&S is to collect 350 million items a year – recycling as many clothes as it sells.