Category Archives: experiential marketing

Dan Thompson talks in the Isle of White

Dan Thompson, a leading expert at getting empty shops back into use has given a talk to artists, businessmen and crafts people in the Isle of White. The national vacancy rate for retail units is currently 15% and the Isle … Continue reading

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New Henri Lloyd concept store

Our friends at Henri Lloyd, the original British sailing brand have opened a new concept store in Westfield Stratford City. Stocking their iconic men’s, women’s and footwear collections, the store is designed to be a true reflection of the brand … Continue reading

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Pop up Britain

As part of the Pop Up Britain initiative Maria Allan Jewellery is among several online retailers who are sampling offline retailing over three months.  The idea behind the scheme is for six business to ‘share’ an empty shop, each contributing … Continue reading

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A pop up tea shop (literally!)

A Brazilian architect has designed a pop up tea shop that is literally just that! Alan Chu has designed a wall of what appears to be flat coloured panels, that when open reveal a fully fitted tea shop complete with … Continue reading

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The mile high pop up shop

Hong Kong based inflight concessionaire ISG has teamed up with French retailer Colette to launch what they term “the world’s first inflight pop-up shop concept” on board All Nippon Airways from this summer. The pop up shop will feature a … Continue reading

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Pop up Noho success

A new hangover remedy is set for success as the two entrepreneurs that own the brand are aiming for sales in the region of £4.8 million. NoHo is a ‘natural’ cure for that over indulgent night out and the business … Continue reading

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Margate – can it be saved?

With a 36.1% retail vacancy rate in the town centre Margate was always a contender for one of the Portas Pilots grants and the Margate Town Team are the group who masterminded the winning bid and who are now faced … Continue reading

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Pop up newsrooms

Over in the good old US of A those savvy media types are embracing the pop up ethos and launching pop up newsrooms. Digital First Media have a total of four “mobile community media labs’” that will be touring and … Continue reading

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Pop up camping

New Wild Comfort mobile camping sites are popping up in Devon. These are camping locations with a twist – they are kept secret! Located close to beaches and rivers they are generally made up of 5 sleeping tents, a living … Continue reading

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H & M old school pop up

The high street fashion retailer H & M has announced the launch of two pop-up shops in London to showcase its new sportswear range. Opening in Covent Garden on 6th July and Stratford City Westfield on 7th July, the stores … Continue reading

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