Category Archives: experiential marketing

Pay with a tweet – sweet!

In a world first, Special K have opened a pop up shop where customers pay not with money but with a tweet. The Tweet Shop is being used to mark the famous cereal maker’s move into the savoury crisps market. … Continue reading

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Life in a box

Experian, the information people are running an experiment to see if it is possible to live your life online, so Steve (a 29 year old personal trainer) has been given a computer, an internet connection and has been asked to … Continue reading

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iPhone 5 pop up shop

Taking advantage of the release of the iphone 5, O2 has opened a pop up shop situated 52 metres above the ground on top of its self-named attraction in London. Buyers visiting the store are required to wear safety harnesses … Continue reading

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Toys R Us pops up in Bayswater

Toys R Us has opened its first pop up shop in a UK shopping centre. Whiteleys Shopping Centre in Bayswater will play host to the 10,000 sq ft pop up shop. The move is a departure for the brand, which … Continue reading

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eBay online pop up shop!

eBay has opened it’s first designer pop-up store. The store will showcase garments and accessories by Henry Holland during London Fashion Week. As part of eBay’s partnership with the British Fashion Council which aims to support emerging design talent in … Continue reading

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Everything must go

The marketing store is partnering with the consumer trend research company Future Foundation and will be opening a pop up shop on 5th and 6th September in Shoreditch High Street. It will be both a shop and a retail experience … Continue reading

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Gingerline pop up restaurant

Taking its name from the colour of London’s East London tube line, the location of the restaurant is to remain a secret to diners until 60 minutes before the evening begins.  Part hideout, part parallel reality, Gingerline is billed as a clandestine … Continue reading

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John Lewis pop up shop

John Lewis are rumoured to be opening their first ever pop up shop in Exeter prior to the opening of their main store in the town. Mainly a branding exercise to promote awareness of their products, the store is likely … Continue reading

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Tesco virtual pop up shop

If you are like us and find it really annoying to come back to an empty fridge when you get home from your holidays, then you are going to like the new virtual pop up from Tesco.   Located in … Continue reading

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Made in Chelsea

Made in Chelsea star Jaime Laing has opened his first pop up shop in Kings Road, Chelsea. Candy Kittens is the brainchild of the McVities heir and if you are a fan of the reality show you will know that … Continue reading

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