Category Archives: experiential marketing

Harrods Window 2.0

The famous department store in London has become very high tech with its window display, courtesy of Mont Blanc. With augmented reality displays, Harrods shoppers can download a free app to their phone, point it at the displays and enter … Continue reading

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Private home pop up galleries

Preston Fitzgerald, collector of art and antiques, owns a beautiful home from which he has let students from the RCA’s ceramics and glass course stage a sale. The RCA students approached Fitzgerald and his partner Cedric Smith with the idea … Continue reading

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Ainhoa pop up spa

Ainhoa were offering free facials to passers by in their pop up spa at St Pancras Station. Located on the station’s Grand Terrace area, the brand was promoting its first line of products for direct sale to UK consumers – … Continue reading

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Pop up park in Heathrow

London Heathrow Airport has opened a pop up park in Terminal 5 designed to promote the airport’s healthy dining offers and give passengers a space to relax and de-stress. Research conduced by the airport shows that British people take a … Continue reading

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Bleech pop up hair shop

Famous for their dip-dye colour services, trendy hair salon Bleech have set up a Halloween pop up shop in Topshop’s flagship store in Oxford Circus. Inspired by the spooky theme, on sale will be ghoulish wigs, false fringes and their … Continue reading

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London College of Fashion pop up shop

Kingly Court shopping centre, part of the London’s Carnaby Estate, is playing host to the new temporary London College of Fashion Shop. The shop is offering a selection of menswear, womenswear, accessories, illustration prints and photography from the colleges talented … Continue reading

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Harvey Nichols pop up shop

High end department store Harvey Nichols has opened its first festive pop up shop in Westfield, Merry Hill in the West Midlands. The pop up is located in the upper mall and will be open every day in the run up to Christmas, … Continue reading

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Resident Evil 6 human flesh pop up shop

Open for just two days, the world’s first pop-up human butchery and morgue was at Smithfields Meat Market in the run up to the launch of Resident Evil 6. Fans of the game were treated to a glimpse into the gory … Continue reading

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G-Shock pop up installation

Casio, the watchmaker, is celebrating the 30th anniversary of its ever popular G-Shock watch by opening a pop up on the fifth floor of Harrods. The pop up installation will be open until 25th October and the piece de resistance is a … Continue reading

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3-2-1-Ignition!

Nottingham is playing host to the first ever UK science pop up shop this month. The project called 3-2-1-Ignition will be located in the Cornerhouse Centre and is designed to bring science and technology to the general public. The project, … Continue reading

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