Category Archives: experiential marketing

The high street pop up fashion

The luxurious yet accessible home wares giant John Lewis being one of the latest chain stores to join the pop up revolution.  This is becoming such a regular occurrence you can’t help but wonder why they all seem to have … Continue reading

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Feed the beast in your belly

It’s no secret that the weird and the unusual sell better than the regular and normal.  And that theory has been tested to no greater effect than at possibly the most off the wall pop up in recent history, Feed … Continue reading

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Visit the Hackney Heart pop up cafe

Deep in the heart of the newly rejuvenated Hackney town centre, the newest pop up space in the area has recently opened its doors to some excited members of the public. The Hackney Heart Cafe is situated on Narrow Way … Continue reading

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Trick or Treat!

Halloween is fast approaching and with it comes all the ghosts and ghouls and scary stories that we expect.  In the UK Halloween has always been a bit of fun, but it’s never been as big a deal as in … Continue reading

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Marketing Your Pop Up Business – Without Breaking the Bank

The shorter your lease, the more vital it is to get people buzzing about your pop up business pre-launch date. This is equally important whether your pop up is an extension of an already-successful business, or a shiny new start … Continue reading

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The Future of the High Street

The growth and accessibility of the internet has opened many doors and opportunities for small businesses.  In particular, those who would have trouble financing a bricks and mortar shop may have turned to a more outdoor version of what we … Continue reading

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The Balancing Act of the High Street

A high street, town or city centre needs several factors to thrive to ensure the whole social network succeeds. When we think of the high street we instantly imagine shops filled with food, clothes, electronic gadgets and home furnishings.  We … Continue reading

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Cocomaya pops up at Heathrow

Chocolatier and artisan baker Cocomaya is opening a pop up shop in time for Easter at London Heathrow’s Terminal 5.  The shop will sell a range of delicious morsels such as cakes, pastries, sandwiches, chocolate bars and truffles alongside hot … Continue reading

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Made in Northamptonshire still going strong

Trading for just over three months, the Made in Northamptonshire pop up store in St Giles Street, Northampton is still going strong. Helen Senogles, who oversees the project, explained: “We opened two weeks before Christmas and we have the lease for nine months. It is a … Continue reading

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Parsons Bakery transforming their pop up into a permanent fixture

Bristol based Parsons Bakery has revealed that their temporary site in Bedminster, which opened on 15th December, has been trading at a profit and the company now wants to continue operating the shop. Parsons Bakery is a family-run chain of … Continue reading

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