Category Archives: experiential marketing

Shop fitting on a budget: Cheap ideas for your pop up shop

Opening a new retail store is an exciting process, but one that traditionally requires a big budget and a large commitment. The pop up shop concept allows almost anyone with an idea and a modest budget to open their own … Continue reading

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Using pop up shops as part of a big campaign

Earlier this year Nestle took over a small coffee shop in Lower East Side, New York serving free coffee to customers to push the Coffee-Mate creamer. “Nothing new there”, I hear you say, except the barristers were wearing nothing but … Continue reading

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Our top blogs in 2014

As 2015 draws ever closer, we take a look back at some of our most popular blog posts about popups, business and marketing techniques. These gems may just give you the inspiration to start something new! Start ups How to … Continue reading

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How to promote your start up

If you’ve just set up your business, you might be looking into ways of getting more customers and more coverage. How can you make an impact and compete in a market saturated with other similar businesses?   A website One … Continue reading

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How a pop up shop can enhance your existing business

If you’ve got an existing online brand and you want to explore ways of promoting yourself further, a pop up shop can be an ideal way of marketing yourself.   A temporary venture, it’s a great way to attract shoppers … Continue reading

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Experiential marketing: what’s it all about?

You might have heard the term “experiential marketing” being used in relation to pop up shops, but what exactly does it mean? In its basic form, experiential marketing is a way for businesses to get consumers to experience their brand … Continue reading

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Finding Inspiration for Pop ups

Creativity – 1. the state or art of being creative. 2. the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination   …and mostly … Continue reading

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SOCIAL CURRENCY – The New Fad in Town

There is a lot of hype about ‘Social Currency’ on the grapevine these days. What is it? Social currency is information shared which encourages further social encounters. And these days it is actually being used by companies in place of traditional methods … Continue reading

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The next round is on the pop up

There are many locations to consider when planning to set up shop these days, we’re almost spoilt for choice.  You can have outdoor pop ups in parks, playgrounds and on high streets, or indoor pop ups that can be situated … Continue reading

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Staying late at the office

We’ve heard a great deal about pop up shops selling clothes and crafts, as well as temporary establishments providing welcomed alcoholic refreshments were you least expect them!  However a type of pop up that is less talked about is that … Continue reading

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