Our top blogs in 2014

As 2015 draws ever closer, we take a look back at some of our most popular blog posts about popups, business and marketing techniques. These gems may just give you the inspiration to start something new!

Start ups

hello-my-name-isHow to promote your start up
From websites to advertising, how to ensure your start up gets the best coverage.

How to hire your first employee
Interview techniques, how to spot a dud CV and what you should look for in a good worker.

Top three books for entrepreneurs and independent retailers wanting to open a pop up shop
Some bed time reading for budding entrepreneurs – definitely add these to your wish lists!

How to decide on a name for your business
From the obvious to the mysterious, your business’ name should reflect what your company is all about.

Pop up management

recycled-displayGetting creative with pop ups: creating an experience
How to make your pop up more than just a shop, by creating an experience.

Three quick tips on how to make your pop up shop sustainable
These simple tips will ensure that you will leave a guilt-free footprint.

What point of sale systems are ideal for pop up shops?
A traditional till, or a fancy iPad system – what suits your business?

The benefits of a pop up shop
In our tell-all article, we explain exactly why pop up shops can be beneficial to you.

Marketing

felixShould you ditch the website for social media?
We take a look at the benefits of opting for a social media-only presence online.

Experiential marketing: what’s it all about?
Our top experiential marketing campaigns are put under the spotlight here, explaining what exactly makes a marketing campaign experiential.

Getting the most out of your social media
How to utilise social media to the fullest if you’re a start up, or if you’re running a pop up shop.

How to give your business a PR boost
What can you do to help increase your presence in the community? Here we look at a few easy PR wins.

Business

brainstormingThings you can do on your down time as a small business
When business is slow, here are a few things you can do to keep the momentum going.

Contactless card payments and their benefits
Why contactless cards can be a godsend for your business, especially if you’re dealing with small transactions.

Alternatives to discounts for small businesses
When you can’t afford to reduce your stock, here are a few ideas to help promote your business without resorting to slashing the price of your products.

To bag or not to bag: should your provide carrier bags for customers?
We take a look at the pros and cons of giving away bags to customers.

Bitcoins explained: how they can work for your business
What exactly is the bitcoin currency, and how can it benefit small businesses?

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