If you’re holding your pop up shop during the festive period or your small business gets extra busy in the build up to Christmas, being prepared is the only way to ensure you can get through this season successfully.
There’s lots of opportunities to retain customer loyalty, get your name out there and rake in more business, so don’t simply ride the wave and hope to get out the other end unscathed. Embrace the busiest period of the year and use it to your advantage.
Train your staff
If you’re running a pop up shop you may be using temporary staff that don’t necessarily feel like a big part of your company as they know they will be moving on once you pack up and move elsewhere. However, they are your most important asset so treat them like it.
Hire extra helping hands: you’ll need it, and spend time training them for every possible situation that could happen in the store. Disgruntled customers, extra busy periods, stock running out, and how to keep happy customers happy.
Make it easy for customers
Have as much stock out on the floor as possible, and make it easy for customers to find a staff member. Whether that’s by making your staff wear a uniform, Christmas decorations, or big name badges, make sure you can easily spot your employees.
Keep your displays simple, but eye catching and use as much as your shop floor as possible without making it cluttered. There’s nothing more frustrating than being in a shop that is full to the brim with products, people and fixtures and fittings!
Have a back-up system in place
If you run out of a particular product or won’t have an item in for a while, then don’t turn the customer away. Invest in a mobile device such as an iPad and encourage users to book online or leave their email address so you can let them know when you’ll have the product back in stock.
Make sure that you have some sort of pop up retail insurance in place. It will protect you, your customers and your stock, so that if there were any accidents or incidents in your store, you won’t have to worry about being out of pocket. When things get busy, there’s a much higher chance that you’ll need to protect yourself too.
Make the returns process clear
If there’s one thing people care most about at Christmas, it’s how to return an unwanted gift. If you’re not going to be around town after Christmas for your customers to return their purchase, make sure you print clearly on their receipts how to return items to you, or set up a dedicated page on your website for this purpose.