The C-word may fill some with dread, realising that Christmas is just a short while away, but it’s never too early to start planning for the festive period. Pop up shops tend to be snapped up pretty quickly in the lead up, so start planning now if you want to make an impression on the Christmas market.
The holiday season is the perfect time to experiment with a pop up shop too, as sales will be heightened, there are more shoppers on the high street, and you’re more likely to make an impression on passing customers. Almost like shooting fish in a barrel.
Pop up shops during Christmas can also be great for existing brands: a couple of years ago HMV launched pop up shops throughout the UK, where it usually would have no presence. This helped them capture a market that they would have otherwise lost to online sales.
Fortnum and Mason are also holding a pop up shop in Somerset House, adjacent to the ice rink. Helping get people in the Christmas spirit, it will be selling unique skating inspired products that you won’t be able to get anywhere else.
And an unexpected appearance on the Christmas pop-up scene is Amazon (as if it needs any more presence during the Christmas period!). It’s opening pop up shops in the USA promoting its hardware, so shoppers can play with Kindles and the like before committing to buying them.
So whether you’re an established brand or are looking to make a dent on the Christmas scene, you can achieve this with a pop up shop. Get in touch with us and ask us about the availability we have for Christmas this year, before it’s too late!