Getting The Most Out of Your Social Media

ROI in Social MediaIn light of Marc Jacobs first ever ‘Twitter Pop Up Shop’ held last weekend, we thought we would share a few basic tips on how to ensure you are getting the most out of your social media campaigns. Marc Jacobs enticed his clientele by giving them the opportunity to use creative tweet updates using the hashtag #MJDaisyChain as payment for his products. Marc Jacobs successfully increased engagement with his fans and followers through this unique social media reward campaign. (Read more here)


We all know it is vitally important for businesses these days to have an online presence. Along side a website it is common place for a business to present itself on social media platforms like Twitter, Facebook, LinkedIn, YouTube, Instagram or Pinterest. However, how much time do you really have to spend on social media? The amount of time you spend shouldn’t matter as long as you use your time efficiently. And the best way to do this is to measure the success of your social media activity. Most social media sites now provide you with their own insights to your activity and will give you a run down on which of your posts/updates were the most popular, how many times any links were clicked, and so on. These are the type of statistics you need to keep track of to help continually grow your online presence. Here we present 3 simple aspects you can track to ensure you get the most out whatever amount of time you would like to spend on social media.



Over the next month or quarter why not use these 3 simple social media goals to measure the success of your upcoming social media activity. (Setting up a social media campaign is always the easiest and best way to do this. If you would like some ideas of social media campaigns to run we suggest having a read of Jeff Bullas 5 Simple Tips to Increase Engagement with Social Media)



Measure Engagement (Likes & Followers): Take a look at the number of followers and likes you currently have on which ever social media platform(s) you may use and over the next month/quarter track how many more followers and likes you generate through your posts and updates.


Grow Your Reach (Interaction: shares, retweets, favourites and likes): While your social media campaign is live, track which of your updates and posts are being shared, retweeted. This helps to expand your reach and the more shares you get the better position you will put yourself in to influence other social media audiences as well as your own. Pay particular attention to these updates and posts, what they are about, when you posted them, and try and gage why your audience may favour these over others and try and repeat more of the same.


Improve Impact & Conversion Rate (click-through’s of your links): As mentioned before, most sites will provide you with your click-through rate or roughly translated the number of clicks you get on the links you post. These statistics are vital to measure the success of any social media promotion or ad campaign you may be running. Or if you are simply looking to get your audience signed up to a newsletter or drive more traffic to your site. Your website will also give you statistics on how many clicks to your site have been generated through your social media platforms.

If you would like to learn more about social media analysis tools here’s a list you may find useful.

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