What’s in a name? For anyone starting up their own business, choosing the right name for their company is one of the most important parts of setting up business. A name must reflect the business’ image as well as be memorable and stand out from the crowd. What’s more, a business name is something that’s unlikely to change: once you choose one it’s unlikely you’ll want to go to the hassle of changing it. So what should you look for in a name?
It reflects your company’s personality
A name shouldn’t necessarily obviously explain what your company does (though the likes of USwitch.com and lowcostholidays.com stick to the obvious). Your name should reflect the ethos of your company. As Purple founder Andy Harding said in an interview with the Guardian: “The colour purple has long been associated with creativity, wisdom, independence and pride – the perfect way to describe what we wanted the company to represent.”
Choosing something that stands out from your competitors and goes against the grain is key, as it makes people remember your business’ name. For instance, if you’re running a bakery, you may not want to choose a name like “Bob’s Bakery” as it’s not very memorable, whereas something like “Bakes and Cakes” may stay in the mind a little longer.
Search for it
Search for the name in Google and see what comes up. If there’s a handful of other businesses with that name, then you may want to think of another instead. As you’ll have to buy the domain name, register Twitter and Facebook accounts and the like, it’s worthwhile searching around to make sure that no one else has it before starting to brand yourself.