Your marketing campaign has ticked all the boxes, you’ve even set up a pop up shop to introduce your brand to the world which was a big hit and brought in some sizable orders. Now that you’ve drummed up so much business how do you deal with the demand?
If you’re clever and have pre-empted the possibility of this eventually you will have a solution mapped out in your business plan. If not, here are three simple tips on how to overcome this situation.
- Prepare and Plan – Whether you have a service or product based business it is important to know your daily weekly, and monthly work capacity. In knowing how many hours it takes to either deliver your service or make your product, you should also include any administration time. Once you know this you need to implement a strategy. Will you employ staff or outsource part of your service to another business? Will you look into mass production, UK based or abroad? These are just a few questions you should answer even before you initiate your marketing campaign.
- Consistency – If or when you do employ staff, or decide to outsource, keep a watchful eye on each process and component of your business. It is important your brand’s integrity is maintained every time your service is delivered or your product is made. Your business must be a well-oiled machine. Mistakes do happen however they can be costly and result in loss of revue, customer and reputation.
- Quality over Quantity – Quality should not be sacrificed because of the demand your business is receiving. A simple way to combat this is not to over-promise. You don’t always have to say ‘yes’. Always be realistic, and again plan ahead. If it’s turning out you’re saying ‘no’ more than ‘yes’, maybe it’s time to grow your business again. Don’t let all your hard work go to waste by not maintaining your basic practises. A happy customer is not only a repeat customer but loyal and a great marketing investment.