Going pop up may be the solution that your business needs, as investing in a temporary space can expose your business to a new market, create buzz and expand your venture even further.
Whether you set up a shop on a high street, or promote yourself in a shopping centre, you may find that a pop up shop is an affordable way to really connect with your customers.
As pop up shops are temporary, you don’t usually have to fork out for expensive long-term leases. When you’re starting out in the world of business it can be an ideal solution if you don’t have the funds to invest in a permanent space.
A pop up space is ideal if you have a seasonal brand. The temporary nature of a pop up means that you only have to invest in a retail space during the seasons that your business is active and relevant.
Creates a buzz
Perhaps the most attractive part of opening a pop up is that it creates a lot of buzz as you’ll be the newest shop on the block. Not only this, it instills a sense of urgency in customers as you’ll only be around for a few weeks or months, and encourages them to make spontaneous purchases.
In addition to this, it can really help launch an online venture as customers will get to meet you face to face instead of putting their trust in a website.
An extension of your brand
As a pop up shop is only temporary you can tap into a market you may not have ever visited before. You can test a new location or even trial out a new product to see whether it would make sense for you to commit to doing it long term.
The only downside of starting a pop up is that you don’t get to keep the space forever, which can be disheartening if you fall in love with your pop up!
If you’re thinking of starting a new venture, get in touch with us and let us source a pop up shop for you. We have access to properties all over the UK and can work with you to find your perfect space.