We’ve noticed an increase in the number of charities launching interesting pop up projects in recent months. There’s an established model for charities occupying empty shops on temporary terms for the kind of charity shops we see on every high street – but we’re also seeing charities thinking outside the box and using empty space in more creative ways.
Popupspace client The Royal Society for the Protection of Birds (RSPB) has recently launched a series of pop up charity shops to promote their range of wildlife themed gifts and home wares. These outlets are a little different from your traditional charity shop selling donated goods, because all the stock sold to raise funds is brand new and the shops have the look and feel of a high end, permanent store. For more information on the product range on offer in the pop up shops, check out the RSPB website.
Pay RSPB a visit at Northgate Street in Chester or York Street in Bath. Popupspace provided RSPB with location sourcing and lease negotiation services and secured prime trading positions within busy town centre areas – essential to the success of these pop up shops. The aims of the initiative, running in conjunction with a major television campaign, are to rebrand and bring in a whole new audience for the RSPB.
Another interesting charity project that popped up on our radar recently was the Prom Dress pop up shop organised by simplyLeah to raise funds for YMCA Teesdale. With local parents struggling to afford posh designer dresses for their daughters’ school prom, donations of dresses and shoes were invited with an overwhelming response. The shop collected over 200 dresses and was so popular that members of the local community asked to keep it open for longer. All profits went towards local youth work.
If you have a charity or community venture that deserves a little exposure and need help finding just the right space for your project, get in touch with Popupspace. We’ll be able to help you find a new temporary home and we can sometimes offer discounts on our services for non-profit enterprises.
Sarah James and Rosie Cann, Popupspace