There are many locations to consider when planning to set up shop these days, we’re almost spoilt for choice. You can have outdoor pop ups in parks, playgrounds and on high streets, or indoor pop ups that can be situated in existing retail spaces or even offices.
But have you ever considered trading within your local public house?
Recently an inspirational group of crafters known as Handmade Hayfield have been doing just that. On the first Saturday of each month, these entrepreneurial ladies set up shop on the top floor of the Pack Horse pub, selling their well crafted wares.
The group had spent a great deal of time trying to find the ideal location to sell their baked goods, homemade cosmetics, clothes and jewellery. The local pub, which had an empty space going, seemed like the perfect solution.
The success behind this kind of pop up shop is that it encourages a sense of community and helps to boost the local economy.
As a sideline, the Handmade Hayfield group will be holding a special Christmas event at the Hayfield cricket ground on the 23 and 24 November. The perfect opportunity to make a start on those Christmas lists, so pay them a visit!
This type of location is ideal. You already have a steady stream of people, not just passing by, but staying for a considerable amount of time.
The secret to successful location sourcing is to choose a space that is easily accessible to a large number of the public and already popular for your target market.
So if you are considering opening a pop up shop of your own, whether you’re in the early planning stages or need a solution in a hurry, get in touch with Popupspace. We are highly experienced in all aspects catering to the temporary shop and events sector.
Sarah James, Popupspace