Feed the beast in your belly

It’s no secret that the weird and the unusual sell better than the regular and normal.  And that theory has been tested to no greater effect than at possibly the most off the wall pop up in recent history, Feed the Beast: Eat Your Heart Out 2013.

Hosted by the infamous Miss Cakehead, visitors to the East London attraction will be treated to a rather shocking sight that will confuse as well as titillate.

Have you ever seen a cake that leaves you feeling both repelled and hungry all at once?  Miss Cakehead has gone and done it again and devised a range of quite hideous cakes that are either dripping with corn syrup blood or covered in sugared stitches.

And if all that nightmare cake eating has left you thirsty, you’ll be able to treat yourself to a Kraken run cocktail or two.

This is an excellent example of a partnership being formed between an entrepreneurial pop up shop with a more mature bricks and mortar establishment.  The pop up can use the reputation of the permanent residence and perhaps their marketing budget to aid their footfall.  The bricks and mortar shop in turn gets a new clientele.

Make sure you get yourself down to The Rag Factory on Heneage Street just off Brock Lane between 25 – 27 October.  And the best news is that it’s one of those rare London Halloween events that are free to enter!  A great opportunity to take home some terrifying treats for your own Halloween party.

Are you planning your own spooky pop up event this Halloween?  Or perhaps you have your sights on another special event to arrange your temporary shop around?  Get in touch with the team at Popupspace and take advantage of our location sourcing service.  Maybe we will be able to find you a spooky space to settle…



Sarah James, Popupspace

This entry was posted in events, experiential marketing, pop up shops and tagged , , . Bookmark the permalink.