Times really are a changing. It used to be that shopkeepers needed help to set up their stores online because, perhaps they were not particularly technology minded and websites were not as easy to set up as they are today. Now you can have a great looking WordPress site with ecommerce up and running in a couple of hours with very little tech knowledge.
But making the transition from online seller to high street retailer can be just as much of a daunting prospect. Until now you have been beavering away from the comfort of your own home, creating an online buzz. But can you make it on the high street when you hear so many horror stories that would suggest you will fail?
It is often said that the cheap prices of online sellers has contributed to the struggling high street but it is becoming increasingly important to use both avenues for generating revenue and not to put all your eggs in one basket. To reach a wider audience a more holistic approach is needed.
A pop up shop is an excellent way to test your market and dip your toes in the water. However, many small businesses have made huge successes with temporary lettings and see this as an ideal alternative business model for their product. Pop up shops represent a fresh approach, ever changing fashions, excitement and independence. These qualities can only enhance your business.
If you’re in the early planning stages of the transition from online to high street and are considering a temporary shop to sell your wares then get in touch with Popupspace and we will be happy to offer our advice. Alternatively if you are ready to pop up, register your requirements on our website and you could be on a high street near you sooner than you think.
Sarah James, Popupspace