Pop up businesses for dummies

dan thompsonWorthing based artist Dan Thompson is something of an expert in the pop up shop world. He founded the Empty Shops Network, started the UK’s first pop up tourist information centre in Worthing, and transformed a disused carpet store into an inflatable bumper car play area.

His newest venture is a new book which he hopes will inspire others to ignore pressures of the current climate and take a risk in setting up some vibrant and dynamic businesses. “People have realised that pop-ups are a great way to do business. They’re ideal if you want to test a new venture”, said Dan.

“They’re perfect if you run a home-based business or sell on the Internet and want some extra exposure. They deliver magnificent results as part of a marketing or promotional campaign. And they help brands build real, lasting relationships with customers.”

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