Two pop up shops land at Heathrow Terminal 5
Heathrow airport plays host to the Omega and Swarovski pop up shops at Terminal 5. The temporary outlets form a key part of Heathrow’s plan to provide new experiences for passengers and to introduce brands which are in response to passengers’ demands.
Omega has launched a James Bond themed store in time for the new Skyfall movie. It will showcase the best-selling and limited-edition product ranges and will feature interative digital media and will allow 007 fans to pose with an image of Daniel Craig and the London skyline.
Swarovski have designed their store to feature their Crystal Forest architecture concept which displays the works of Swarovski products including jewellery, timepieces, fragrances and gifts.
Retail Concessions Director at Heathrow Muriel Zingraff-Shariff said: “As part of the modernisation and improvement of Heathrow we are continually seeking out new brands and retailers as well as developing new concept stores that we know will resonate with our target market.”
Retailers at Heathrow enjoyed an +8.8% growth in gross turnover in 2011, led by a boom in luxury spending and the creation of new brand experiences.
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