Pop up park in Heathrow

heathrow_turfing_the_terminal_2London Heathrow Airport has opened a pop up park in Terminal 5 designed to promote the airport’s healthy dining offers and give passengers a space to relax and de-stress.

Research conduced by the airport shows that British people take a third of their annual holiday allowance to relax into their holiday, with more then one in ten never being able to switch off fully while away and the airport is aiming to kick start the process.

Heathrow’s eateries have launched a pre-flight and relaxation menu, designed specifically to be eaten in the pop up park to promote the positive effect food and drink can have on passengers’ wellbeing. Foods on offer include smoked chicken and mango salad (Gordon Ramsey Plane Food) or avocado and crab rolls (itsu).

The park has a lawned relaxation area (albeit a synthetic lawn) with Rosemary and Jasmine plants, the aromas of which are believed to aid wellbeing.

Heathrow Head of Food & Beverage Ben Crowley commented: “Holidays are precious, providing us vital time to relax and recharge our batteries. We want to help passengers start their holidays the moment they arrive at the airport, and make sure their time away is as relaxing and enjoyable as possible. Our indoor park adds a completely different dimension to Heathrow’s departure lounge and our menu of specially developed relaxation dishes really completes the experience.”

This entry was posted in experiential marketing, pop up restaurants, pop up shops, retail. Bookmark the permalink.