In a world first, Special K have opened a pop up shop where customers pay not with money but with a tweet. The Tweet Shop is being used to mark the famous cereal maker’s move into the savoury crisps market.
This is not only the company’s first move into savoury crisps but also their first move into the retail arena with a stand alone shop.
Sarah Case from Special K comments: “The value of positive endorsements on social media sites is beyond compare so we’re excited to be the first company to literally use social currency instead of financial currency to launch this new product in our bespoke Special K shop.
This is big news for Special K and we are hoping the brand’s move into crisps and the high street will create a major buzz on and offline.”
The shop located on Meard Street in London’s Soho was sourced by the team here at Popupspace.