To coincide with the opening of London Fashion Week, Brazil Rising is a collaboration of Brazillian Brands which is the brain child of Sao Paulo based fashion entrepreneur Alice Ferraz. The shop features many of the brands shown at the Sao Paulo Fashion Week back in June including Patricia Viera and Vanessa Montoro.
“Brazilian fashion has grown to be a real world class player, producing home-grown brands and designer pieces that add value internationally,” said Ferraz. “The fashion industry in Brazil is a solid multi-billion dollar industry, strong enough to cater to over 200 million fashion-conscious Brazilians, and with the pop-up at The Shop at Bluebird, we are unveiling Brazil’s best kept secrets and finally making these designers available in London.”
Brazil Rising is at 350 Kings Road, Chelsea SW3 5UU