Commercial Break

Commercial BreakCommercial Break, a new initiative to encourage young college-leavers from under-privileged backgrounds to enter the advertising business, has launched a pop-up agency.

 The commercial Brake Agency has opened with a brief from Ubisoft, the video game company which owns Assassin’s Creed.  Mark Slaughter, Head of Brand Marketing at Ubisoft said: “We believe the participants will bring a fresh perspective.”

Thirty students aged 18 and 19 applied for the eight positions and the winning applicants will be based in a space provided by Southward College. They will be working to create an advertising campaign to support the launch of a Ubisoft game in the Autumn.

James Hillhouse, a freelance planner and Susie Burdekin, a consultant at coaching company Drill, are the brains behind the initiative and Hillhouse is presently in talks with agencies in an attempt to secure paid internships for the students for the second phase of the project.

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