Boden in the bullring

BodenBoden the catalogue fashion retailer is opening a pop up shop in Birmingham’s Bullring shopping centre.

Open from 31st August until Christmas, the store will showcase the company’s entire autumn/winter range.

Boden’s UK marketing director Richard Bell said: “The Bullring has a real buzz that’s perfect for our brand in 2012. In a year when the Diamond
Jubilee and the Olympics are celebrating the best of British, we wanted to give new customers the chance to discover versatile, everyday clothes with a uniquely British flavour – right on their doorstep.”


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