The mile high pop up shop

Inflight Sales GroupHong Kong based inflight concessionaire ISG has teamed up with French retailer Colette to launch what they term “the world’s first inflight pop-up shop concept” on board All Nippon Airways from this summer.

The pop up shop will feature a collection of exclusives products to include ANA/Colette branded products in a special “Paris-Tokyo” section of the ANA skyshop magazine.

ISG Chairman Jean-Marcel Rouff said: “It’s such a revolutionary yet relevant idea, harking back to the days of the jet setter, when air travel was still for the most affluent people in the world, and before globalisation and branding created such a similarity in the world’s retail. It is exciting to offer these special exclusive items from top brands on board the airline, and be reminded of a time when customers could find very unique products in our channel.”

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