Tesco looking to expand F & F pop up

F & FTesco, the UK’s largest retailer is looking to expand the scope of it’s F & F fashion label dependant on whether it’s London trial launched last week is a success. The company is reportedly considering the interest in the new store, speaking at the launch of the F & F pop up in Covent Garden, Emily Shamma, Tesco Clothing online director said “we never say never and things like this show that we’re testing what we can do with the brand”

“We’ve always been very proud of F & F as a brand but we’re recognising that we can do more with that. It’s a very international brand that’s successful in Europe and Asia so we want to harness our ability to stand as a global fashion brand.”

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