Jumping on the pop up bandwagon now popular private members clubs are becoming pop up venues for A list visitors from July to August. With celebrities such as Nicole Kidman expected to hang out at Soho Sanctuary and Prince Albert II of Monaco and his wife Charlene likely to be aboard an Olympics superyacht in the Thames these venues are promising to be luxurious theatrical statements to impress their visitors and appeal to the rich and the famous.
A typical example is The Retreat, London which is the name The Brewery is giving to their pop up offering. In the style of a traditional English country club it is expected to appeal to heads of FTSE-100 companies for £245 per day or £2,500 for the week. (Visit www.retreat-city.co.uk for more information)