The pop up bar is named ‘Hotel Street’, after the Hawaiian Honolulu red-light district where tattooist Norman ‘Sailor Jerry’ Collins worked.
Hotel Street will comprise a gallery, bar, live music venue and store selling Sailor Jerry merchandise. It will also host a fortnightly Sunday film club showing cult classics and rock ‘n’ roll documentaries.
The bar is located on Charing Cross Road in the heart of London’s West End and will be open from 20th April for three months. Tickets will be available via www.sailorjerry.com/uk.