Rum brand Sailor Jerry opens its first branded space in the UK this week, in a pop up bar location sourced by the team here at Popupspace.
The pop up bar is named ‘Hotel Street’, after the Hawaiian Honolulu red-light district where tattooist Norman ‘Sailor Jerry’ Collins worked.
Hotel Street will comprise a gallery, bar, live music venue and store selling Sailor Jerry merchandise. It will also host a fortnightly Sunday film club showing cult classics and rock ‘n’ roll documentaries.
The bar is located on Charing Cross Road in the heart of London’s West End and will be open from 20th April for three months. Tickets will be available via www.sailorjerry.com/uk.
Following the Government’s response to the Portas Review of the country’s ailing High Streets, Local Government Minister Grant Shapps has put some money behind Mary Portas’ ideas.
The funding package includes a £10 million High Street Innovation Fund. Kick started by tax-payers’ money, the Government hopes that councils and landlords will boost the fund so the scheme could see £30 million being made available to help small and start-up businesses bring vacant high street shops back into use. The fund has been allocated to 100 local authorities blighted by empty shops, each of whom will receive £100,000.
Martin Blackwell, Chief Executive at the Association of Town Centre Managers, commented:
“We recognise that £100,000, while useful, is not a panacea. It is vital that local authorities spend it wisely, learning from what has been achieved already. Additionally, we want all locations across the UK, beneficiaries or not, to benefit from the knowledge gained as new ideas are piloted.”
Pop up shops are likely to play a starring role in the implementation of the fund by local authorities.
The Government is encouraging local authorities to use new ways of getting empty properties occupied, including offering business rate discounts – which councils are now able to do following a change in the law. Councils are also being asked to use their planning powers – including ‘meanwhile uses’ – to help revitalise the high street.