The 300 sq ft unit has a colourful, retro sweet shop theme and will remain open for three months from 15th February. The store offers a selection of accessories including an exclusive leather bag, only available at the pop up shop.
Following the pop up industry’s trend for using new technologies and catering to changing shopping habits, services including Shop & Collect and Reserve and Collect will be available to customers.
Heathrow’s Head of Category for Fashion, Hazel Catterall, said:
“We are delighted to welcome Ted Baker’s Sweet Shoppe pop-up to Terminal 5—the latest in a series of exciting new pop-up concept stores at the airport. At Heathrow, we want to provide passengers with the best in fashion and accessories, and we’re excited to be able to offer them a selection of Ted Baker’s most exciting travel-themed accessories with this vibrant pop-up shop experience.”