Ocado has opened its debut pop up shop in London’s One New Change shopping centre. Representing the first physical high street presence for the online retailer, the shop is opening from 26th August to 1st September to coincide with the launch Ocado’s ‘On The Go’ iPhone app.
The pop up shop will feature a window display showing the retailer’s most popular products and their barcodes. Consumers with the Ocado iPhone app can visit the window display to order items by scanning their barcodes and booking a delivery time. This new way of grocery shopping certainly sounds more interesting than a trip to the supermarket.
If the trial run in London proves to be a success with their customers, Ocado plans to roll out similar pop up shop displays across the country.