31st March saw the opening of a new pop up “flash store” in London’s Covent Garden. Casio launched ‘G-Shock West’ at 51 Neal Street with a live street art installation, to celebrate its “passion for the spontaneous creativity of the underground art scene”.
As well as marketing new exclusive lines – including a limited edition collaboration with graffiti artist KRINK – the pop up shop will stock the latest G-Shock and Baby-G styles. Tim Gould, Head of Marketing for Casio UK, said of the new location:
“The area is a vibrant retail hub and the flash store is perfectly positioned for us to reconnect with our loyal West London following”.
To celebrate the opening of the store, G-Shock is offering customers a 20% discount on their first purchase in store.