UK’s first ‘pop up festival’

Not a day goes by without us hearing of a new kind of event described as “pop up”!  This one is a bit different – with outside:inside 2011 billing itself as the UK’s first “pop up festival”. The fourth annual o:i festival – a celebration of music, film, art, food, theatre and dance – takes over Reading from 9th to 30th July.  The festival will invade unusual and vacant spaces all over town.  Restaurants, cinemas and event spaces will be popping up in empty shops, offices and churches, as well as on the open green spaces which have traditionally provided a home for festival fun.

The festival’s organisers believe their innovative aproach “brings whole communities together, outside on the streets and in inside spaces for one big celebration”. Among the big names headlining the o:i festival will be reggae legend Lee ‘Scratch’ Perry.

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