‘Make your own book’ shop pops up

Creative publishing platform Blurb has announced it will open a pop up store in central London from 3rd-14th November.  The venue will host a series of events to promote Blurb – which enables anyone to create, publish, share and sell professional quality books – and to encourage visitors to get started on their own book projects.

The experiential pop up is Blurb’s first venture of its kind.  We think it’s a clever move and the perfect way to promote a product that is all about inspiring people.  For anyone who’s ever thought of writing a momento of their travels, recording their life story or compiling their favourite receipes, the event will provide the opportunity to turn dreams into reality.  Even those who never knew they wanted to publish a book are likely to leave the shop feeling inspired!

“We welcome anyone to come on down and find out more about how they can express their own creativity”, says Teresa Pereira, Director of European Market Development for Blurb.  “With Christmas right around the corner, it’s time to get started on the best gift ever – a book made by you”.

You can visit the Blurb pop up at 22 Newman Street, London W1T 1PH.

This entry was posted in experiential marketing, London pop up shops, pop up shops, retail. Bookmark the permalink.