Comparethemeerkat.com pop up shop

Continuing on its quest to make Comparethemarket.com “the comparison site with personality”, brand agency VCCP opens a pop up shop in London’s Regent Street later this week. With no direct promotion of Comparethemarket.com, the shop will instead sell the autobiography of brand mascot Aleksandr Orlov. 

Visitors to the store will be also able to ‘compare the meerkat’ in games similar to those playable on the brand’s website. It’s the first time a comparison website has opened a high street store and looks set to prove a popular stunt for the brand, with over half a million fans already keeping an eye on Aleksandr’s Facebook page.

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