Creative publishing platform Blurb has announced it will open a pop up store in central London from 3rd-14th November. The venue will host a series of events to promote Blurb - which enables anyone to create, publish, share and sell professional quality books – and to encourage visitors to get started on their own book projects.
The experiential pop up is Blurb’s first venture of its kind. We think it’s a clever move and the perfect way to promote a product that is all about inspiring people. For anyone who’s ever thought of writing a momento of their travels, recording their life story or compiling their favourite receipes, the event will provide the opportunity to turn dreams into reality. Even those who never knew they wanted to publish a book are likely to leave the shop feeling inspired!
“We welcome anyone to come on down and find out more about how they can express their own creativity”, says Teresa Pereira, Director of European Market Development for Blurb. “With Christmas right around the corner, it’s time to get started on the best gift ever – a book made by you”.
You can visit the Blurb pop up at 22 Newman Street, London W1T 1PH.
An exclusive new pop up shop to promote the latest Martina Cole bestseller will open on Thursday 28th October at The Plaza Shopping Centre in London’s Oxford Street. The pop up location was sourced by Popupspace.com for publishers Headline.
The event will provide an interactive Martina Cole experience for fans and new readers, who can escape the cold to watch snippets from the writer’s televised series and read her novels. Among the attractions is a ‘secret’ London map, where visitors can find out where villainous acts and violent murders have taken place in London – real, fictional and from Martina’s novel.
The author herself will be at the pop up shop on Friday 29th October to meet fans and sign copies of her new bestselling crime novel, ‘The Family’. Martina Cole commented:
“I’m really excited by the pop up shop. I love meeting my readers and I hope they enjoy looking around”.
Ceri Hand Gallery Liverpool will launch a pop up gallery space in Mayfair during Frieze week. The first in a series of month-long temporary exhibitions in empty shops in London, ‘Black Hole Hums B Flat’ features all twelve Ceri Hand Gallery artists in a series of specially created projects.
Multi-arts project Counter Culture will take over a disused space beneath London Bridge Station for 99 days, hosting a range of cultural and musical events from 24 September.
Lily Allen and her sister Sarah Mary Owen have opened a temporary pop-up shop in Selfridges – showcasing a carefully edited selection of their favourite vintage clothing, available to rent or to buy.
Continuing on its quest to make Comparethemarket.com “the comparison site with personality”, brand agency VCCP opens a pop up shop in London’s Regent Street later this week. With no direct promotion of Comparethemarket.com, the shop will instead sell the autobiography of brand mascot Aleksandr Orlov.
Visitors to the store will be also able to ‘compare the meerkat’ in games similar to those playable on the brand’s website. It’s the first time a comparison website has opened a high street store and looks set to prove a popular stunt for the brand, with over half a million fans already keeping an eye on Aleksandr’s Facebook page.
Following the success of last year’s Marmite pop up shop in London’s Regent Street, brand consultancy Hot Pickle will open four new pop ups for Marmite in the run up to Christmas. Selfridges stores in London, Manchester, Birmingham and Trafford will host the pop ups:
London Oxford Street – opens 21st October
Birmingham Bullring – opens 21st October
Manchester – opens 26th October
Trafford – opens 26th October
More than 150 Marmite-themed products – from clothing to home wares – will be on sale amidst a series of Marmite-inspired events. Visitors to the pop up shops will be invited to “drop in and spread some love…and a little hate if you have to”!
Portobello Market, the hub of London’s Notting Hill community, will host for four weekends only a pop-up market showcasing new fashion and accessories designed by fashion students and graduates. The new pop-up market, named “Fresh Fashion Flash”, launches on Saturday 16th October and will give an open design and commercial platform to new talent, while giving shoppers at Portobello Market the opportunity to discover and support young designers.
Corrigan’s of Mayfair chef Richard Corrigan cooked a four-course feast for diners eating in a pod on the London Eye during the first night of the capital’s Restaurant Festival. Foodies were treated to a gourmet feast above the bright lights of the capital as a pop-up eaterie on the London Eye launched this year’s Restaurant Festival.